2021 ANA Brand Activation & Creativity Conference

The 2021 ANA Brand Activation & Creativity ConferenceEngage. Inspire. Impact – highlights growth champions in a variety of industries and with varied budgets who strategically drive business results via the innovative application of Brand Activation disciplines.  Successful Brand Activation Marketing relies on Creativity and developing the “Big Idea” that also resonates with consumers.  This conference focuses on the most creative, innovative and successful activations in the business.

Perhaps now more than ever growth will come from innovation and creativity.  CMO’s and other marketing leaders will present their integrated brand activation strategies that provide maximum impact for both brands and customers.  This event brings together the world’s most passionate, creative marketers for two-and-a-half days of inspiring and insightful sessions.

Hear what inspired attendees from previous years Brand Activation Marketing conferences have had to say:

  • I have been to several ANA conferences and found this one to not only have the great content that is always consistent, but also more opportunities to network and connect with peers
  • I walked away with meaningful learning and strategies that I can bring back to my team to equip and inspire them to activate in new ways
  • Content was very relevant to my role with my company and addressed many of the same issues we are currently trying to address
  • Amazing and engaging topics. Really challenges the "industry standard." Super professional. Fantastic networking opportunities
  • This was all very informative, I came back extremely inspired --- I loved how it was not just a lot of "this is what we are doing" but a good mix of the "WHY" and strategy so we could bring back learnings to our own organizations

The 2021 ANA Brand Activation & Creativity Conference will also showcase the 38th annual REGGIE Award Gala, where the fun and networking will continue and where all will be inspired by the insightful winning case studies in all areas of Brand Activation – including Content, Commerce, Experiential, Relationship, Influencer and Promotion Marketing.

The hashtag for this event is #ANAActivate.

Conference Co-Chairs:

Dee Hall
Executive General Manager
Advantage Solutions

Bruce Kalfus
Sr. Director, ESPN Sports Marketing

David Saalfrank
Eventive Marketing

Amy Spiridakis
Vice President, Marketing


Start: Tuesday, August 10, 2021 at 8:00am

End: Thursday, August 12, 2021 at 4:00pm


Chicago Magnificent Mile
540 Michigan Ave.
Chicago, IL 60611

The ANA has negotiated a special room rate of $329/night. The cut-off date to obtain the ANA rate is Friday, July 13, 2021, after which prevailing rates apply. Our room block link is not yet available, so please reach out to registration@ana.net for a link as we get closer to the conference date.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $1,199 Platinum Tier $1,199 Gold Tier $1,299 Silver Tier $1,449 Individual $1,549 Nonmember $1,549