2021 ANA Brand Activation & Creativity Conference (Hybrid Event)

The 3rd in a year-long series of 3 virtual and in-person events that cover the most important brand activation disciplines, as well as the critically important area of Creativity & Innovation – the search, identification and leveraging of The Big Idea in Brand Activation Marketing to drive brand growth.

The 2021 ANA Brand Activation Conference Series
Experiential, Content & Commerce Marketing
Virtual Conference (April)
Influencer Marketing
Virtual Conference (May)
Brand Activation & Creativity
Conference (August)

This in-person conference celebrates the best in Brand Activation Marketing, highlighting brands that have cracked the code on developing The Big Idea and leveraging it with creative and innovation brand activation strategies to drive growth. Creativity and Innovation will be front and center, delivering real insights on how to be more creative, develop more creative ideas and drive innovation at your company.

The hashtag for this event is #ANAActivate.

Conference Co-Chairs:

Dee Hall
Executive General Manager
Advantage Solutions

Bruce Kalfus
Sr. Director, ESPN Sports Marketing

David Saalfrank
Eventive Marketing

Amy Spiridakis
Vice President, Marketing


Start: Tuesday, August 10, 2021 at 1:00pm

End: Thursday, August 12, 2021 at 12:00pm


JW Marriott Chicago Magnificent Mile
540 Michigan Ave.
Chicago, IL 60611

The ANA has negotiated a special room rate of $229/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date to obtain the ANA rate is Monday, July 19, 2021, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Attend in Person Client-Side Tier $699 Platinum Tier $699 Gold Tier $799 Silver Tier $899 Individual $999 Nonmember $999
Virtual Client-Side Tier $99 Platinum Tier $99 Gold Tier $149 Silver Tier $199 Individual $299 Nonmember $299

In-person tickets are available on an individual basis. Corporate packages are only available for virtual participation.

Should you have issues when registering, please reach out to 


Confirmed Speakers:

Shelley Haus
Chief Marketing Officer
Ulta Beauty

Penny Wise
President, Canada

Borja Manso Salinas
Vice President, Marketing (Heineken Brand)
Heineken USA

Carol Cone
Founder/Chief Executive Officer

Aaron J. Horowitz
Co-Founder & CEO

Laura Brewick
Vice President, Serta Brand Marketing
Serta Simmons Bedding

Fernando Herrera
Vice President of Imaginarium & Marketing
Sun-Maid Growers of California

Mauro Gatti
Chief Creative Officer

Tariq Hassan

Anneliese Toft
Director and Facilitator
Second City

Confirmed Sessions:


The intersection of creativity and innovation have become essential pillars for growth and development across all facets of business. Verizon is pushing industry standards to new heights with the development and application of 5G technology across creative advertising, content, and experiential activations. Through touchstone cultural moments like CES, Super Bowl and The Oscars, Verizon 5G Ultra Wideband (UWB) is changing the way consumers connect with one another to experience entertainment, music, gaming and more with ultra-fast speeds and powerful network capabilities. As Verizon continues to drive the industry forward through cutting edge technology, they’re also increasing their commitment to moving the world forward with impactful, relevant narratives that promote inclusivity and equity within the marketing industry. By putting purpose into action, Verizon is furthering commitments to eliminating racism, bias and stereotypes in all advertising content and media.

Verizon Chief Creative Officer Andrew McKechnie will discuss how Verizon’s creative strategy strives to educate and engage consumers through immersive next-gen content, best-in-class creative experiences and equitable and inclusive storytelling across all brand touchpoints.

Andrew McKechnie
Sr. Vice President, Chief Creative Officer


Robert Pasin, Chief Wagon Officer at Radio Flyer and grandson of the company’s founder, is no stranger to innovation. Throughout the years, he’s helped the iconic 104-year-old brand establish itself as a leader in imagination and play, and continues to position the brand for future success by carefully leveraging key consumer insights. Robert will discuss in depth the importance of establishing a brand identity and leveraging its purpose within your overall brand strategy. He’ll share how Radio Flyer is investing heavily in key partnerships and new product developments, like their unique Tesla partnership, along with how the brand is driving innovation in sustainability and technology, and leveraging its expertise to explore new product categories.

Robert Pasin
Chief Wagon Officer
Radio Flyer

Cancellation Policy and Notes

  • A full refund for in-person registration will be granted, if written request for cancellation is received by email 10 or more calendar days before the conference start date or you may transfer your registration to a colleague at no additional cost.
  • In-person registration may be converted to virtual at any time before the conference starts. If there is a price difference, a refund will be granted 10 or more calendar days before the conference starts. If converted less than 10 days out, no refund will be granted.
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • Hotel room cancellations and changes must be made directly with the hotel. 

     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.