Thank You
Thank you to everyone who attended the 2021 ANA Brand Activation & Creativity Conference!
Videos and Presentations
All available conference presentations and videos can be accessed through the Agenda.
Save the Date
Mark your calendars for the 2021 ANA Masters of Marketing Conference this October 5-8!
The 2021 ANA Brand Activation & Creativity Conference In Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Fernando Arriola, VP of Fan & Brand Development, Chicago Bears Football Club
- Fernando Herrera, Vice President of Imaginarium & Marketing, Sun-Maid Growers of California
- Penny Wise, President and Managing Director and USAC Brand Leader, 3M Canada +
- And more.
About the Conference
August 10-12, 2021 | In-Person and Virtual
The third in a year-long series covering the most important brand activation disciplines, the 2021 ANA Brand Activation & Creativity Conference, presented by TikTok, highlighted brands that have cracked the code on developing The Big Idea and leveraging it with creative and innovative brand activation strategies to drive growth. Creativity and innovation were front and center, delivering real insights on how to be more creative, develop more creative ideas, and drive innovation.
Relive the conversation at #ANAactivate
Hosts and Speakers
Co-Chair:
Dee Hall
Executive General Manager
Advantage Solutions
Co-Chair:
Bruce Kalfus
Sr. Director, ESPN Sports Marketing
ESPN
Co-Chair:
David Saalfrank
President
Eventive Marketing
Co-Chair:
Amy Spiridakis
VP, Marketing
Target
Kamau Akabueze
Head of Creative
Engine Shop
Brad Alperin
Head of Brand Enterprise Solutions
OUTFRONT Media
Fernando Arriola
VP of Fan & Brand Development
Chicago Bears Football Club
Carisa Barreca
Facilitator and Actor
Second City
Laura Brewick
Senior Vice President, Serta Brand Marketing
Serta Simmons Bedding
Jen Burkey
Lead Creative Strategist
TikTok
Carol Cone
Founder and CEO
Carol Cone ON PURPOSE
Sarah Cucchiara
Senior Vice President of Channel Marketing
BrandMuscle
Karla Evans-Davis
Vice President, Integrated Marketing & Media
Ulta Beauty
James Gregson
Creative Director, Americas
The LEGO Group
Adam Grow
Chief Operating Officer
KORE Software
Jami Guthrie
Vice President, Consumer Insights
McDonald’s
Fernando Herrera
CPG Marketing Executive
Aaron Horowitz
Co-Founder & Chief Executive Officer
Sproutel
Butch Jerinic
Lead Facilitator
Second City
Sayjal Joshi
Facilitator and Actor
Second City
Mike Kaufman
Senior Vice President, Brand & Media
ANA
Bob Liodice
Chief Executive Officer
ANA
Darick Maasen
Associate Creative Director
Blue Chip
Borja Manso Salinas
Vice President, Marketing, Heineken Brand
Heineken USA
Stacy Martinet
Vice President, Marketing Strategy and Communications
Adobe
Ericka Podesta McCoy
Chief Marketing Officer
Resonate
Garrett McGuire
Director of Retail Marketing
Merrell
Andrew McKechnie
CCO, In-House Agency Builder
Formerly Verizon, Apple
Sarah O'Grady
Vice President, Brand Marketing
Valassis, A Vericast Business
Robert Pasin
Chief Wagon Officer
Radio Flyer
E. J. Schultz
News Editor
Ad Age
Jon Sullivan
Director, Corporate Communications
Aflac
Scott Tilton
Co-Founder & CEO
Hookit
Tania Wendt
SVP, Engagement & Strategy
The Marketing Store
Penny Wise
President and Managing Director and USAC Brand Leader
3M Canada +
Related Resources
Brand Activation Toolkit
Take advantage of customizable tools, templates, and resources designed to help marketers complete projects more efficiently and effectively in this toolkit, which brings together key tools and templates from across the brand activation disciplines.
ANA Brand Activation Practice
Explore the wealth of ANA content to help you stay ahead of the latest trends in brand activation.
REGGIE
Awards
Check out the winners of this year's REGGIE Awards and get your campaigns ready for next year.
Brand Activations That Drive Results
This workshop focuses on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. You'll learn the core principles of each discipline and best practices for implementing an activation plan in your business.
Conference Sponsors
Presenting Sponsor
Conference Sponsors
