OPENING REMARKS

GENERAL SESSION I

Amy Ralph Mudge

Leader, Advertising, Marketing and Digital Media Practice BakerHostetler

GENERAL SESSION II

GENERAL SESSION III

TRANSITION

BREAKOUT 1A

BREAKOUT 1B

BREAKOUT 1C

BREAKOUT 1D

BREAKOUT 1E

BREAKOUT 2A

BREAKOUT 2B

BREAKOUT 2C

BREAKOUT 2D

BREAKOUT 2E

TRANSITION

BREAKOUT 3A: BEYOND THE GAME: BRAND, CULTURE AND LEGACY ON THE WORLD STAGE

A high-impact discussion on how global sports organizations and marquee events shape brand identity, consumer trust and cultural legacy that explores governance, risk, value driven branding and long term reputation management under intense public and commercial scrutiny.

Po Yi

Partner Manatt, Phelps & Phillips, LLP

BREAKOUT 3B

BREAKOUT 3C

BREAKOUT 3D

BREAKOUT 3E

GENERAL SESSION IV

GENERAL SESSION V

BREAKOUT 4A

BREAKOUT 4B

BREAKOUT 4C: GREEN, GREENWASHED, OR GREENHUSHED? NAVIGATING ENVIRONMENTAL BENEFIT CLAIMS IN MARKETING

As brands continue to promote their products as "sustainable," "recyclable," and "eco-friendly," green marketing claims have become a lightning rod for regulators, plaintiffs' lawyers, and skeptical consumers. With long-awaited updates to the FTC Green Guides still pending, new state-level legislation on the rise, and false advertising litigation mounting, companies face unprecedented risk when making environmental claims. This session will provide practical guidance for safely navigating the evolving green marketing landscape, including:

• Greenwashing Litigation: From "recyclable" packaging and "carbon neutral" pledges to "sustainably sourced" products, class actions and competitor challenges targeting green claims are surging. Not all case decisions are consistent, so this panel will offer strategies to apply them to proposed claims.
• The Patchwork of New State Laws and Enforcement: State legislatures and attorneys general have increased their focus on these issues, passing new laws and using a range of statutes and common law to seek significant injunctive and monetary relief.
• Building a Defensible Green Claim: Practical strategies for substantiating recyclable, sustainable, and net zero claims, including how to use third-party certifications effectively, when and how to qualify broad environmental benefit claims, and what "competent and reliable" evidence looks like in today's enforcement environment.

Christie Thompson

Partner Kelley Drye & Warren LLP

BREAKOUT 4D

BREAKOUT 4E

TRANSITION

BREAKOUT 5A

BREAKOUT 5B

BREAKOUT 5C

BREAKOUT 5D

GENERAL SESSION VI

TRANSITION

BREAKOUT 6A

BREAKOUT 6B

BREAKOUT 6C

BREAKOUT 6D

BREAKOUT 6E

BREAKOUT 7A

BREAKOUT 7B

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TRANSITION

BREAKOUT 8A: WHEN ADVERTISING CROSSES THE LINE: A GLOBAL PERSPECTIVE ON CONTROVERSIAL CAMPAIGNS

Advertising has always walked a fine line between creativity and controversy. Across jurisdictions worldwide, campaigns that captivate audiences in one market may provoke outrage, regulatory intervention, or outright prohibition in another. This session, presented by lawyers from the Global Advertising Lawyers Alliance, offers a lively and participatory exploration of advertisements that have sparked the fiercest debate. Rather than a conventional panel discussion, the panelists will view a curated selection of the most contentious commercials from around the globe, before examining the legal frameworks, cultural expectations, and regulatory responses that determined their fate.
The advertisements under discussion will engage with a broad spectrum of issues that regularly test the limits of advertising standards, including:

• Nudity in advertising and the thresholds of acceptability across different cultures
• The objectification of women and the sexualization of minors
• Gender stereotyping and evolving regulatory approaches to its portrayal
• Racial discrimination and the perpetuation of ethnic stereotypes
• Portrayals of people with disabilities, both positive and negative, and questions of dignity and representation
• References to the lesbian, gay, bisexual and transgender community and varying societal attitudes
• Sensitivities surrounding religious imagery, belief, and iconography in marketing

Moderator: Brinsley Dresden

Partner Lewis Silkin LLP

BREAKOUT 8B

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BREAKOUT 8D

BREAKOUT 8E

GENERAL SESSION VII

GENERAL SESSION VIII

GENERAL SESSION IX

GENERAL SESSION X

CLOSING REMARKS