Wednesday, February 22, 2023
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10:00am - 10:05am
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Welcome Remarks
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Christine Manna
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President, COO
ANA
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10:05am - 10:10am
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Introduction
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Nick Primola
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Group Executive Vice President
ANA
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10:10am - 10:20am
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10:20am - 10:30am
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Opening Remarks
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Elliot Lum
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ANA
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10:30am - 11:00am
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Morning Track #1: CMO Inspiration and Action
SeeHer, BeHer: Power of Representation
If you can SeeHer, you can Be Her. Hear how these Chief Marketing Officers rose to the top of the marketing profession and obstacles they needed to overcome to achieve their success. Learn how they are leveraging their platform, in collaboration with #SeeHer, to accurately portray girls and women in all types of verticals from sports to film to music.
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Christine Guilfoyle
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President
SeeHer
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Morning Track #2: DEIB Talent Programs and Practices
Democratizing Access to Job Opportunity: Minting Future Leaders through MADE
The ANA Educational Foundation launched the Marketing and Advertising Education (MADE) program in 2017 as a way to democratize access to opportunity to summer internships. Since its launch, the program has generated close to 3,000 applicants per year with gender diversity hovering at 80% and racial diversity hovering at 60%. Hear how these companies have leveraged this program to find incredible entry-level talent for their organizations.
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Amy Spelman
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Program Lead, Talent Development
ANA Educational Foundation
Chelsey Kupferman
Manager, Campus & Early Career Recruiting
Paramount
Omo Ogbomo-Williams
Senior HR Manager
VMLY&R
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11:00am - 11:30am
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Morning Track #1: CMO Inspiration and Action
AIMM Session
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Lisette Arsuaga
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CEO and co-founder of DMI Consulting
Co-Founder, AIMM
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Morning Track #2: DEIB Talent Programs and Practices
SeeHer Education: Addressing Gender Bias from the Outset through an Open-Access Certificate Blending Gender and Marketing Studies
Under an initiative called SeeHer Education, distinguished professors from a dozen disciplines and institutions across the country are collaborating with the ANA Educational Foundation and SeeHer to develop a curriculum that brings the principles of gender studies to marketing and advertising. The result is an open-source online certificate that will be available in 2023 to university students and professors to address gender bias in advertising and marketing from the outset. Learn how this initiative came about and what tools will be available to help fight gender bias and bring about more gender equality through marketing and advertising.
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Ed Timke
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PhD Assistant Professor, Michigan State University
Associate Editor, Advertising & Society Quarterly
Christine Guilfoyle
President
SeeHer
SeeHer Catherine Coleman
PhD, Professor
Texas Christian University
Jean Grow
PhD, Professor Emeritus, Marquette University
Founder and Chief Truths Teller, GROW DEI Consultancy
Joanna Jenkins
Joanna Jenkins, PhD, DEI Consultant, Affiliate Professor, Saint Joseph’s Un
Visiting Scholar, Rutgers University
Laurel Steinfield
DPhil, Associate Professor
Bentley University
Linda Tuncay Zayer
PhD, Professor
Loyola University Chicago
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11:30am - 12:00pm
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Morning Track #1: CMO Inspiration and Action
Diversity and Inclusion Agility: The Rise of the Global Chief Marketing Officer
The global chief marketing officer is a complex job with a need to be part diplomat, part evangenlist, part strategist, and part tactician. There is a need to be sensitive and adapt to all cultures, including headquarters and each of the regions, while also keeping in mind that changing landscape of consumers in each market. Learn how these CMOs have thrived in this role having to be agile to all diversity and inclusion needs.
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Liz Kneebone
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Senior Director, Sustainability Collective
ANA
Alicia Enciso
Chief Marketing Officer
Nestlé USA
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Morning Track #2: DEIB Talent Programs and Practices
Accelerating Diverse Talent into Our Industry: Growing our Next Generation Pipeline
According to an annual ANA diversity benchmarking study representing 81 companies and close to 20,000 marketers in the United States, entry-level gender representation is at 67.8% and racial diversity reprssentation is at 34.2%. These numbers reflect the effortst that both long-standing and newer programs are making to welcome more diverse talent into the industry such as the 4A's Multicultural Advertising Internship Program (MAIP), the non-profit BIPOC talent accelerator Hue, and Verizon's Ad Fellows program. This panel will shine a light on each program and what they are doing individually and collectively to drive talent change in the industry.
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Elliot Lum
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EVP, Community and Growth
ANA
Fahad Khawaja
Founder and CEO
Hue
Hue Lily Vega
Vega, Program Director, Adfellows
Verizon
Tangie Murray
SVP
4A's Foundation
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12:00pm - 12:30pm
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Morning Track #1: CMO Inspiration and Action
How B2B Marketers Can Lead the DEIB Transformation Journey
B2B marketers led digital transformation in their organizations during the pandemic by placing more focus on agility, reorganization, and challenging the status quo. Now with the recession and time of uncertainty both socially and economically, is this the moment for B2B marketers to get more fully immersed in DEIB to transform how their organizations work again, in order to make the world a better place? In this session, we talk to women who lead marketing at their B2B organizations on their approach to DEIB and what they’ve learned along the way.
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Sonia David
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Vice President, Business Marketing
ANA
Linda Brunner
Senior Vice President, Head of IT Digital Customer Experience
Chair of Diversity, Equity & Inclusion Council USA, Siemens Healthineers
Toni Clayton-Hine
Chief Marketing Officer
EY
April Crichlow
Chief Marketing Officer
Centrical
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Morning Track #2: DEIB Talent Programs and Practices
Modeling Inclusion Behavior: How the Research Marries Up to the Practice
While recruiting diverse talent into the industry is crucial, companies must also create a culture of inclusion to ensure that diverse talent feels that strong sense of belonging to want to stay. Hear what the reserach says and how the lines up wtih the practice of how companies are driving more inclusive behavior in their organizations and what data sources they are using to support creating that culture of belonging to position their talent for optimal success.
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Elliot Lum
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EVP, Community and Growth
ANA
Latha Sarathy
Chief Research Officer
ANA
Carlos Zepeda
SVP Strategic Enterprise Capabilities
Moët Hennessy USA
Tarnesha Armstrong
Director, Diversity Marketing and Development
GM
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12:30pm - 1:00pm
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Morning Track #1: CMO Inspiration and Action
Industry Change-Agents Lead the Way in Bold, Inclusive Marketing
One of the key tenets of profound learning is best captured by Albert Einstein who once shared “education is not the learning of facts, but the training of the mind to think”. Join us as we hear from industry change agents from brand, media & entertainment, tech and the agency world on where we are in delivering bold and truly inclusive marketing that delivers on both Growth + Good!
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Raquelle Zuzarte
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Founder and CMO
Equity for All
Michelle St. Jacques
CMO
Molson Coors
Tariq Hassan
Chief Marketing & CX Officer
McDonald’s
Debbie King
SVP, Sales Strategy, Content for Change
Paramount
Tomas Gonsorcik
Chief Strategy Officer
DDB North America
Sadie Thoma
Director, Americas Ads Marketing
Google
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Morning Track #2: DEIB Talent Programs and Practices
ROAR: into the Second Half of Your Life... Before It's Too Late
Many diversity and inclusion efforts focus heavily on entry level talent. However, this hyper focus often creates a sense of exclusion in our marketing and advertising industry for those who are more experienced. Hear how Michael Clinton, a Hearst executive and author of the book Roar, is looking to change that narrative and engage this experienced workfforce to continue to drive professional growth for their companies and personal growth for themselves.
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Michael Clinton
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Senior Media Advisor to Hearst CEO
Author, ROAR into the Second Half of Your Life - Before It’s Too Late
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1:00pm - 1:30pm
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Morning Track #1: CMO Inspiration and Action
Best Practices in LGBTQ+ Marketing Inclusion
Our panel of experts will share their insights on creating inclusive and effective campaigns that resonate with the LGBTQ+ community. Topics will include understanding LGBTQ+ demographics, avoiding stereotypes and offensive language, and incorporating proper representation in advertising. The panel will also address how to make a genuine commitment to LGBTQ+ rights and causes and provide actionable strategies for creating inclusive advertising.
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Greg Wright (he/him)
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Vice President
ANA
Ann Marie Gothard (she/her)
Vice President Global Corporate Media Relations
Henry Schein
Ali Valin (they/them)
Global Editorial Strategy Lead
Accenture
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Morning Track #2: DEIB Talent Programs and Practices
ANA Session
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Denise McDevitt
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Vice President, Awards
ANA
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1:30pm - 2:00pm
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Afternoon Keynote
Why DEIB Matters - The C Suite Perspective
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Nick Primola
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Group Exective Vice President, CMO Practice
ANA
Manoj Raghunandanan
President, Global Self Care and Consumer Experience Organization
Johnson & Johnson Consumer Health
Soyoung Kang
Chief Marketing Officer
eos
Paul Alexander
Chief Marketing Officer
Boston University Questrom School of Business
Dean Aragon
CEO and Vice-Chairman
Shell Brands International AG
David Rubin
Chief Marketing Officer
The New York Times Company
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2:00pm - 2:30pm
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Afternoon Track #1: The Functional Perspectives of Supplier Diversity
AIMM
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Lisette Arsuaga
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CEO and Co-Founder of DMI Consulting
Co-Founder, AIMM
Carlos Santiago
CEO of Santiago Solutions Group (SSG)
Co-Founder, AIMM
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Afternoon Track #2: DEIB Research, Tools, and Insights
Best Practices of Leveraging the Gender Equity Measure (GEM)
GEM is a data-driven methodology that identifies unconscious bias in advertising and programming. It measures perceptions of how female actors are portrayed in the media by asking consumers how much they agree or disagree with four statements, which are then used to compile a GEM score. Hear more about this methodology and how several companies are using this to enhance their creative decision making power when crafting their ads and placing them in the right media relevant environment.
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Latha Sarathy
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Chief Research Officer
ANA
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2:30pm - 3:00pm
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Afternoon Track #1: The Functional Perspectives of Supplier Diversity
Supplier Diversity in Advertising and Marketing
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ+-owned, disability-owned, and small businesses as suppliers. According to new ANA research, there has been a notable uptick in investment from the ad/marketing industry toward diverse suppliers in 2022 and that investment is expected to increase again in 2023. Benefits of investing with diverse suppliers include access to new/diverse thinking, having a supplier base that mirrors customers, and addressing systemic investment inequalities in the media and creative supply chain. This session will discuss challenges and opportunities for the ad/marketing industry investing with diverse suppliers.
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Bill Duggan
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Group Executive Vice President
ANA
Simona Rabsatt Butler
Senior Director Global Sourcing – Media, Events Sponsorship
Visa
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Afternoon Track #2: DEIB Research, Tools, and Insights
Cultural Insights Impact Measure (CIIM)
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Carlos Santiago
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AIMM
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3:00pm - 3:30pm
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Afternoon Track #1: The Functional Perspectives of Supplier Diversity
The Agency Perspective on Supplier Diversity
On behalf of their marketing clients, media agencies will make spend recommendations to achieve the brand's campaign objectives. That media agency will often be working with both owned and operated media suppliers who sometimes may not have sufficient inventory to work with to fulfill that brand's needs. Learn what agencies are doing to expand that inventory and cultviate this diverse supplier ecosystem with their clients.
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Kevin Freemore
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SVP Media,Technology, and Data
4A's
Dawn Mitchell
Director, Business Diversity and Sustainability
DDB
Michael Roca
Managing Director, DE&I Investment
Omnicom Media Group
Gonzalo del Fa
President
GroupM Multicultural
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Afternoon Track #2: DEIB Research, Tools, and Insights
Engage Responsibly: Learn How You Can Help Stop Online Hate
ANA’s Engage Responsibly is a movement to drive understanding and action that drastically reduces online hate speech. With Anti-Defamation League (ADL) research identifying that forty percent of Americans have personally experienced online hate, it is a significant problem that we all have a role to play in solving. Engage Responsibly takes an all-in approach, harnessing the collective power of businesses, social media platforms, individuals, and NGOs, empowering everyone to do their part combating online hate. To accomplish its mission, Engage Responsibly provides education and tools for small to medium-sized businesses (SMBs) and individuals. Importantly, this session will cover four simple, but impactful actions you and/or your business can take to contribute to stopping online hate.
Neal Thurman, Co-founder, Brand Safety Institute
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Anita McGorty
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Executive Vice President
ANA
Neal Thurman
Co-founder
Brand Safety Institute
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3:30pm - 4:00pm
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Afternoon Track #1: The Functional Perspectives of Supplier Diversity
TBD
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Gena Casciano
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Senior Director, Brand & Media
ANA
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Afternoon Track #2: DEIB Research, Tools, and Insights
TBD
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Raquelle Zuzarte
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Founder & CMO
Equity for All
Debbie King
Senior Vice President, Sales Strategy
ANA
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4:00pm - 4:30pm
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Afternoon Track #1: The Functional Perspectives of Supplier Diversity
Rewiring Programmatic Media for Inclusivity
P&G is committed to forge a path forward toward inclusivity, especially in programmatic. By empowering Black creators, P&G creates new opportunities for incredible careers. By sharing the authentic stories they tell, P&G creates content that not only resonates with multicultural audiences, but that widens the view for all people. By investing in Black-owned and -operated media, P&G helps all advertisers reach a more diverse audience, and we contribute to economic inclusion, which means more purchasing power, and that leads to market growth. Hear what steps P&G is taking to driving these actions and results toward creating a more equitable future as a force for growth and a force for good.
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Eric Austin
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Senior Director, Global Brand Building and Media Innovation
P&G
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Afternoon Track #2: DEIB Research, Tools, and Insights
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4:30pm - 4:40pm
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Closing Keynote
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4:40pm - 4:50pm
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Closing Remarks
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