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About the Conference

December 8-9, 2020 | A Virtual Experience

This December we’re creating a unique event by combining the best from this spring’s cancelled Brand Activation Conference with the popular Influencer Marketing Conference.

The 2020 Influencer Marketing & Activation Conference brings together all the disciplines of brand activation with a special focus on how successful brands from a variety of industries bring their brands to life including the hottest, most creative influencer campaigns and topics of the year. This event brings together marketers, storytellers, innovators, and leading brand activation experts from companies with varied budgets through leading brand case studies, in-depth discussions on hot button issues, and the latest tools, trends, and technologies.

Please note: All available conference presentations can be accessed through the Agenda on the day of the event.


Join the conversation at #ANAinfluencer

Register Now   Buy an Unlimited Corporate Package

IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours, and cause delays in joining the conference.

Already Registered

Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

Powered by Grip

What is Grip?

Grip is advanced AI-powered event matchmaking that empowers you with quality interactions. It uses natural language processing, advanced algorithms, and deep neural networks to constantly learn about your professional goals and interests. Grip takes the work out of networking through intelligent matchmaking – making it more fun and giving you a higher return on time.

How Attendees Utilize Grip

  • To make connections with significant people you would not have met otherwise
  • To expand your professional network
  • To create business opportunities with other event goers

What are the benefits?

The matchmaking platform allows you to network with other attendees and exhibitors, arrange meetings, and identify potential business contacts.

Learn more about Grip:

3 Reasons to Register

Learn

Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.

Network

Connect with peers from businesses large and small to expand your personal network and sphere of influence.

Grow

Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

“Excellent panel discussions and presentations packed with data. Phenomenal content that captures the state of influencer marketing today and over the next 12 months. Super high-quality participants for networking and discussions.”

- 2019 Influencer Marketing Conference Attendee

What You Get

  • Uber Eats, SAP, Eat JUST, and UOMA Beauty share case studies on the hottest, most creative influencer campaigns of the year.
  • Insights on how brands from a variety of industries like Nationwide, Warner Bros. Consumer Products, and Cigna are successfully using brand activation strategies to bring their brands to life.
  • Frito-Lay, CoppaFeel!, and Newman's Own share how they are activating their brand through brand purpose.
  • Wisconsin Cheese, Chipotle, and Spartan Race share how they are mobilizing brand loyalists, advocates, and passionate fans to drive growth.
  • The ability to network with your colleagues through the matchmaking platform GRIP.
  • The opportunity for you, and an unlimited number of your colleagues, to attend for one low price.

Register Now   Buy an Unlimited Corporate Package

IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours, and cause delays in joining the conference.

Already Registered

Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

Check Out Highlights from Last Year’s Conferences

These two-minute overviews of the 2019 Influencer Marketing Conference and the 2019 ANA Brand Activation Marketing Conference highlight CMOs and other marketing leaders from a variety of industries and with varied budgets who strategically drove their business results through integrated brand activation disciplines, including successful influencer marketing campaigns.

Hosts and Speakers

 

2020 Influencer Chair:
Bryan Clurman
Associate Director, Brand Engagement
The Clorox Co.

 

 

Stephen Cassell
SVP - Chief Brand Officer
Cigna Corp.

Sarah Cucchiara
SVP of Channel Marketing
BrandMuscle

Casey DePalma
Senior Director/Head of Public Relations, Influencer Marketing and Digital Engagement, N.A.
Unilever

Bill Duggan
Group EVP
ANA

 

Suzanne Fanning
CMO
Wisconsin Cheese

Carissa Ganelli
VP, Brand Communications and Digital Experience
Newman’s Own

Josh Hackbarth
VP, Franchise Management and Marketing
Warner Bros. Consumer Products

Kristin Hallenga
Founder
CoppaFeel!

 

Donny Jensen
VP, Head of Marketing
Spartan Race

Delali Kpodzo
Head of Marketing
UOMA Beauty

Tressie Lieberman
VP, Digital
Chipotle

Leah Logan
VP Social Commerce
Inmar Intelligence

 

David Lynch
VP, Partnership Management
NFL

Jim McCoy
VP, Sponsorships, Meetings, and Events
Nationwide

DyShaun Muhammad
Global Head of Brand Marketing
Uber Eats

Sinead Norenius-Raniere
VP, Influencer Marketing and Paid Social
Valassis

 

Jamie Richardson
VP, Marketing
White Castle

Ursula Ringham
Head of Global Influencer Marketing
SAP

Thomas Rossmeissl
Head of Global Marketing
Eat JUST Inc.

Marissa Solis
SVP, Core Brands, Partnerships, Media
Frito-Lay North America

 

Tiffany Stavrianos
Director, Client Leadership
Blue Chip

Matthew Tilley
Senior Director, Content Marketing
Valassis

Tony Tran
Co-Founder and CEO
Lumanu

Ian Trombetta
SVP, Social and Influencer Marketing
NFL

 

Wendy Wojdyl
VP of Retirement Strategic Marketing
Prudential

 
 
 

More speakers to be announced.

“The conference included a wide range of topics from interesting brands, some established, some I had never heard of. It also really expanded my knowledge of the definition of brand activation. Super informative and entertaining!”

– 2019 Brand Activation Conference Attendee

Related Resources

Influencer Marketing Guide

The ANA's Influencer Marketing Guide is your trusted source for everything you need to understand influencer marketing, from top brand case studies featuring Olay and AT&T, influencer marketing stats and definitions, expert perspectives on hot button issues including influencer fraud, disclosure, and selection, in-depth interviews with specialists, metrics for influencer compensation, standard engagement rates, and guidelines for campaign measurement and FTC compliance/disclosure.

Influencer Marketing Playbook and Toolkit

This Influencer Marketing Playbook and Toolkit includes 15 customizable and downloadable Word and Excel templates for influencer marketing planning, execution, and campaign measurement.

Influencer Marketing Insight Brief

ANA devoted an issue of Insight Brief to influencer marketing, including facts, figures, case studies, and best practices you can implement and use for your influencer marketing program.

Conference Sponsors


About  |  Agenda  |  Speakers  |  Pricing  |  Register

“This was a great conference, showcasing different industries and approaches to influencer marketing. It was both informative and strategic. Overall, I walked away with different perspectives, an abundance of knowledge, and insights to share with my team.”

– 2019 Influencer Marketing Conference Attendee