About  |  Agenda  |  Speakers  |  Sponsors

Thank You

Thank you to everyone who attended the 2020 Influencer Marketing & Activation Conference!

Videos and Presentations

All available conference presentations and videos can be accessed through the Agenda.

Save the Date

Mark your calendars for the 2021 ANA Influencer Marketing Virtual Conference, May 25-26, 2021, and the 2021 ANA Brand Activation & Creativity Conference, August 10-12, 2021!

The 2020 Influencer Marketing and Activation Conference in Two Minutes

Relive the best of the 2020 Influencer Marketing & Activation Conference in this brief overview.

Highlighted speakers include:

  • Stephen Cassell, SVP and Chief Brand Officer, Cigna Corp.
  • Delali Kpodzo Conrad, Head of Marketing, UOMA Beauty
  • Josh Hackbarth, VP of Franchise Management and Marketing, Warner Bros. Consumer Products
  • Tressie Lieberman, VP of Digital, Chipotle
  • And more.

About the Conference

December 8-9, 2020 | A Virtual Experience

For 2020, we created a unique event by combining the best from the cancelled Brand Activation Conference with the popular Influencer Marketing Conference.

The 2020 Influencer Marketing & Activation Conference brought together all the disciplines of brand activation with a special focus on how successful brands from a variety of industries bring their brands to life, including the hottest, most creative influencer campaigns and topics of the year. This event brought together marketers, storytellers, innovators, and leading brand activation experts from companies with varied budgets through leading brand case studies, in-depth discussions on hot button issues, and the latest tools, trends, and technologies.


Relive the conversation at #ANAinfluencer

Hosts and Speakers

 

Host:
Bryan Clurman
Associate Director, Brand Engagement
The Clorox Co.

Host:
Leah Marshall
Director, Influencer Marketing
ANA

 

 

Stephen Cassell
SVP - Chief Brand Officer
Cigna Corp.

Sarah Cucchiara
SVP of Channel Marketing
BrandMuscle

Casey DePalma
Senior Director/Head of Public Relations, Influencer Marketing and Digital Engagement, N.A.
Unilever

Bill Duggan
Group EVP
ANA

 

Suzanne Fanning
CMO
Wisconsin Cheese

Josh Hackbarth
VP, Franchise Management and Marketing
Warner Bros. Consumer Products

Kristin Hallenga
Founder
CoppaFeel!

Donny Jensen
VP, Head of Marketing
Spartan Race

 

Delali Kpodzo
Head of Marketing
UOMA Beauty

Tressie Lieberman
VP, Digital
Chipotle

Leah Logan
VP Social Commerce
Inmar Intelligence

David Lynch
VP, Partnership Management
NFL

 

Jim McCoy
VP, Sponsorships, Meetings, and Events
Nationwide

Maya McDonald
Brand Activations Lead
Kraft Heinz

DyShaun Muhammad
Global Head of Brand Marketing
Uber Eats

Sinead Norenius-Raniere
VP, Influencer Marketing and Paid Social
Valassis

 

Jamie Richardson
VP, Marketing
White Castle

Ursula Ringham
Head of Global Influencer Marketing
SAP

Thomas Rossmeissl
Head of Global Marketing
Eat JUST Inc.

Marissa Solis
SVP, Core Brands, Partnerships, Media
Frito-Lay North America

 

Tiffany Stavrianos
Director, Client Leadership
Blue Chip

Krishna Subramanian
Co-Founder and CEO
Captiv8

Matthew Tilley
Senior Director, Content Marketing
Valassis

Tony Tran
Co-Founder and CEO
Lumanu

 

 

Ian Trombetta
SVP, Social and Influencer Marketing
NFL

Wendy Wojdyl
VP of Retirement Strategic Marketing
Prudential

 

“The conference included a wide range of topics from interesting brands, some established, some I had never heard of. It also really expanded my knowledge of the definition of brand activation. Super informative and entertaining!”

– 2019 Brand Activation Conference Attendee

Related Resources

Influencer Marketing Guide

The ANA's Influencer Marketing Guide is your trusted source for everything you need to understand influencer marketing, from top brand case studies featuring Olay and AT&T, influencer marketing stats and definitions, expert perspectives on hot button issues including influencer fraud, disclosure, and selection, in-depth interviews with specialists, metrics for influencer compensation, standard engagement rates, and guidelines for campaign measurement and FTC compliance/disclosure.

Influencer Marketing Playbook and Toolkit

This Influencer Marketing Playbook and Toolkit includes 15 customizable and downloadable Word and Excel templates for influencer marketing planning, execution, and campaign measurement.

Influencer Marketing Insight Brief

ANA devoted an issue of Insight Brief to influencer marketing, including facts, figures, case studies, and best practices you can implement and use for your influencer marketing program.

Sponsors

Brand Activation Partners

 
 

Conference Sponsors

 
 

About  |  Agenda  |  Speakers  |  Sponsors

“This was a great conference, showcasing different industries and approaches to influencer marketing. It was both informative and strategic. Overall, I walked away with different perspectives, an abundance of knowledge, and insights to share with my team.”

– 2019 Influencer Marketing Conference Attendee