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Thank You

Thank you to everyone who attended the 2020 ANA Media & Measurement Virtual Conference!

Videos and Presentations

All available conference videos and presentations can be accessed through the Agenda.

Save the Date

Mark your calendars for the next ANA Media Conference, March 3-5, 2021, and ANA Data and Measurement Conference, September 22-24, 2021!

The 2020 Media & Measurement Conference in Two Minutes

In this overview of the 2020 Media & Measurement Conference, speakers discuss the opportunities and challenges the hyper-fragmented media landscape has presented marketers.

Highlighted speakers include:

  • Marc Pritchard, Chief Brand Officer, The Procter & Gamble Company
  • David Kenny, CEO and Chief Diversity Officer, Nielsen
  • Allyson Witherspoon, Vice President, Marketing Communications and Media, Nissan North America
  • Lina Shields, Chief Media Officer, Eli Lilly
  • And more.

About the Conference

September 23-24, 2020 / Virtual

ANA brought together the top priorities of media and measurement into a single industry event – the ANA Media & Measurement Virtual Conference.

The media landscape continues to be hyper-fragmented and has never been more complicated. At the same time, measurement has undergone a renaissance with a marketer-led agenda enabling a new, transparent, and objective measurement system.

At the ANA Media & Measurement Virtual Conference, speakers discussed the opportunities and challenges these pose for marketers, with topics including cross-media measurement, the evolving video landscape, multi-touch attribution, in-house media, emerging media technologies like AI, and much more.

 

Recap the conversation at #ANAmediameasure

Hosts and Speakers

Host:
Bill Duggan
Group Executive Vice President
ANA

Host:
Bill Tucker
Group Executive Vice President
ANA

Artie Bulgrin
Consultant/Cross-Media Measurement Lead
ANA

Corinne Casagrande
Senior Vice President, Strategy
Broadbeam Media

Kanishka Das
Global eBusiness Analytics and Insights Leader
The Procter & Gamble Company

Monica Dreger
VP, Head of Global Consumer Insights
Mattel, Inc.

Tess Erickson
Senior Research Analyst
Broadbeam Media

Christine Grammier
Head of Buy Side TV
LiveRamp

Ben Jankowski
Senior Vice President, Global Media, Mastercard
Co-Chair,
ANA Media Leadership Committee

David Kenny
CEO and Chief Diversity Officer
Nielsen

Bob Liodice
Chief Executive Officer
ANA

Melinda McLaughlin
Chief Marketing Officer
Extreme Reach

Roseann Montenes
VP, Precision + Performance
A+E Networks

David Morgan
Chief Executive Officer
Simulmedia

John Nardone
Chief Executive Officer
Flashtalking

Ted Prince
President, Analytics Solutions
Neustar

Marc Pritchard
Chief Brand Officer
The Procter & Gamble Company
Chair
ANA Board of Directors

Geoff Ramsey
Co-Founder and Chief Evangelist
eMarketer

Lina Shields
Chief Media Officer
Eli Lilly

Brad Smallwood
Vice President of Marketing Science
Facebook

Stan Sthanunathan
Executive Vice President, Consumer and Market Insights
Unilever

Radha Subramanyam
President and Chief Research and Analytics Officer
CBS

Kristin Sullivan-Stoesser
Vice President, Advertiser Solutions & Sales
Comscore

Marc Vermut
Vice President, Marketing Solutions
Neustar

Debbie Weinstein
Vice President, YouTube & Video Global Solutions
Google

Allyson Witherspoon
Vice President, Marketing Communications and Media
Nissan North America

 

Related Resources

The TV Upfront: For Media Practitioners

The ANA Media Advisory Board has been meeting with CMOs, agency partners, media sellers, and independent consultants to discuss the television upfront. The primary purposes of the Media Advisory Board are to act as change agents and to identify topics and issues that advance industry opportunities and address industry challenges. This white paper shares thinking on how to reform the television upfront marketplace.

Data Sources for Media: Buyer's Guide

A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data from many different sources. This often makes it difficult for advertisers to understand exactly what they're buying, leaving advertisers at a disadvantage and at risk of purchasing data that's unsuitable for their purpose. This white paper recommends five criteria to focus on when evaluating data.

Conference Sponsors

Presenting Sponsor

Sponsors

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- 2019 Attendee