2020 ANA Media & Measurement Conference Presented by A+E Networks

About  |  Agenda  |  Speakers  |  Sponsors  |  Pricing  |  Register

Event Agenda

TIME EVENT DETAILS LOCATION
Wednesday, September 23, 2020
10:30am
- 10:50am
PRECONFERENCE “COFFEE WITH” THOUGHT LEADER SESSION  

LOOKING BEYOND THE COOKIE FOR TARGETING & MEASUREMENT

As the cookie continues to deteriorate, advertisers are finding themselves hemmed into an ever-shrinking world of addressable consumers. Focusing only on users who can be identified via cookies is untenable. In this session, Flashtalking CEO John Nardone takes a look at the findings of Flashtalking’s 2020 Cookie Rejection Report and proven methods for advertisers to future-proof both targeting and measurement in the cookie-diminished ecosystem of the future.

John Nardone (@flashtalking)
Chief Executive Officer Flashtalking
11:00am
- 11:40am
OPENING REMARKS

Bill Duggan (@BillDuggan)
Group Executive Vice President ANA
Bill Tucker
Group Executive Vice President ANA
Bob Liodice
Chief Executive Officer ANA
11:40am
- 12:15pm

BUILDING A RESPONSIBLE MEDIA SUPPLY CHAIN

Significant problems persist in our media supply chain – waste, fraud, privacy breaches, consumer data misuse, harmful content, and misinformation, among others. As the next half of the world’s population gets connected online; as the TV media world transforms; and as we innovate with artificial intelligence, virtual, augmented and mixed reality, the problems could grow exponentially unless all stakeholders come together and act. Marc Pritchard, P&G’s Chief Brand Officer and Chairman of the ANA will share an imperative that we must use our individual and collective intellectual firepower to accelerate progress toward a responsible media supply chain that is built for a different future that, first and foremost, serves the best interests of consumers.

Marc Pritchard (@ProcterGamble)
Chief Brand Officer The Procter & Gamble Company
12:15pm
- 12:50pm

LEADING TRANSFORMATION IN MEDIA MEASUREMENT

The arbiter of truth for media markets, Nielsen provides media and advertising clients with the metrics that create the shared understanding of the industry required for markets to function, enabling its clients to grow and succeed across the $600 billion global advertising market. In these turbulent times, powering smarter marketing through data, technology, and cloud-based solutions remains critical to driving growth. David Kenny has spent his career in Data Science and AI. As CEO & Chief Diversity Officer at Nielsen, his vision for transformation in measurement and product development enables marketers to make bold decisions through trusted insights to transform their businesses in the midst of uncertainty.

David Kenny
CEO & Chief Diversity Officer Nielsen
12:50pm
- 1:00pm

BREAK

1:00pm
- 1:35pm

THE CONVERGENCE OF MARKETING

The marketing environment has completely transformed due to rapidly changing consumer behavior. Brands and marketers must evolve and implement a new, faster way of working. At Nissan, Allyson Witherspoon, Vice President Marketing Communications and Media has broken down silos and deconstructed agency channels by collapsing creative into media. This including merging internal and agency staff from specialized shops into “cluster teams” based upon Nissan’s product line-up. This new approach has allowed Nissan to solve marketing challenges faster, optimize campaigns in real time, and increase the effectiveness and efficiency of communications.

Allyson Witherspoon (@allysonspoon)
Vice President, Marketing Communications and Media Nissan North America
1:35pm
- 2:00pm
“LUNCH WITH” THOUGHT LEADER SESSION AND GENIUS AWARDS ANNOUNCEMENT  

SESSION DETAILS TBA

Marc Vermut
Vice President, Marketing Solutions Neustar
Ted Prince
Executive Vice President and President, Analytics Solutions Neustar
2:00pm
- 2:35pm

THE NECESSITY OF CROSS-MEDIA MEASUREMENT

While the growth in media options has rapidly fragmented the consumer audience, the measurement of consumers has fragmented as well… rendering essential metrics such as cross-media reach and frequency to be unmeasurable. This has resulted in a significant setback for marketers and their ability to effectively plan and evaluate advertising campaigns holistically across media touchpoints. This panel will address the necessity of achieving cross-media measurement from a global and local perspective. The panel will review the business case for a cross-media measurement solution, the work of the WFA to establish global cross-media measurement principles and how this approach is now being applied by the ANA to create a U.S. system of cross-media measurement.  

Moderator: Artie Bulgrin
Consultant/Cross-Media Measurement Lead ANA
Speakers TBA
2:35pm
- 3:10pm

SESSION DETAILS TBA

Roseann Montenes (@rmontenes)
VP, Precision + Performance A+E Networks
3:10pm
- 3:20pm

BREAK

3:20pm
- 3:55pm

SESSION DETAILS TBA

Monica Dreger
VP, Head of Global Consumer Insights Mattel, Inc
3:55pm
- 4:00pm
CLOSING REMARKS

Thursday, September 24, 2020
10:30am
- 10:50am
PRECONFERENCE “COFFEE WITH” THOUGHT LEADER SESSION

SESSION DETAILS TBA

11:00am
- 11:10am
OPENING REMARKS

11:10am
- 11:45am

BALANCED MEASUREMENT

In the past few years, we have witnessed changes at a frenetic pace. When it comes to measurement there is an urgent need for the industry to evolve from navel gazing to having a holistic perspective with a need to measure not only for short term intensity but also for long term consistency. In this session, Stan Sthanunathan, EVP Consumer & Market Insights at Unilever, will share how what we need to do as an industry is to focus on fundamentals and pepper it with what the world needs today while making sure to not get carried away by the “shiny new toy syndrome”.

Stan Sthanunathan
EVP Consumer & Market Insights Unilever
11:45am
- 12:20pm

DIGITAL-FIRST MEDIA AT ELI LILLY

Changing the media mix at large, established companies is no small task. But consumer needs are changing rapidly and Eli Lilly is rising to the meet the challenge. Lina Shields, Chief Media Officer at Eli Lilly will share how the pharmaceutical giant marries tech and data to understand their consumer journey. Hear how Lilly created a "digital transformation manifest" built around engaging consumers and personalizing their experience.

Lina Shields
Chief Media Officer Eli Lilly
12:20pm
- 12:30pm

BREAK

12:30pm
- 1:05pm

WHERE TV AND OTT/STREAMING WORLDS COLLIDE

How consumers watch television, movies and other video content has changed dramatically in just a few short years. Americans are not only watching video on a variety of new devices and platforms, they now have more options for what, when and where they watch content than ever before. This creates complex challenges as well as opportunities for brand marketers who want to engage with consumers leveraging the power of sight, sound and motion. In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.

Geoff Ramsey (@insider_intel)
Co-Founder/Chief Evangelist eMarketer
1:05pm
- 1:25pm
“LUNCH WITH” THOUGHT LEADER SESSION

SESSION DETAILS TBA

Speaker TBA
1:25pm
- 2:00pm

ANALYTICS SOLUTIONS DRIVING GROWTH FOR MARKETERS

As the first to deliver cloud-based information services and analytics to inform high-volume, high-value decisions in real time – one interaction at a time – Neustar continues to diversify their information services to meet the ever changing needs of today’s marketers. As Executive Vice President and President Analytics Solutions, Ted Prince oversees the development and management of complete, cloud-based workflow solutions that enable clients to more effectively market their brands. Find out how Prince brings new life to the ways Neustar is driving growth for marketers and gain perspective on privacy and the changing landscape of the analytics industry.

Ted Prince
Executive Vice President and President, Analytics Solutions Neustar
2:00pm
- 2:10pm

BREAK

2:10pm
- 2:30pm
THOUGHT LEADER SESSION  

SESSION DETAILS TBA

2:30pm
- 3:05pm

BUILDING TRUST AND TRANSPARENCY IN DATA

"Data" is likely the trendiest four-letter word in the advertising industry. Despite all the benefits that data can provide, there are challenges, including data confidentially issues and even rebates for digital ad data, undisclosed to clients. In this session, Simulmedia CEO Dave Morgan will discuss these issues and the things we can do now to reduce their risk, including in the use of data in TV advertising.

David Morgan (@davemorgannyc)
Chief Executive Officer Simulmedia
3:05pm
- 3:40pm

SESSION DETAILS TBA

Ben Jankowski
Senior Vice President, Global Media Mastercard
3:40pm
- 3:45pm
CLOSING REMARKS

3:45pm CONFERENCE ENDS

About  |  Agenda  |  Speakers  |  Sponsors  |  Pricing  |  Register