Social Impact

Learning how to navigate the emerging influencer-marketing landscape can be intimidating. Here are some tips to help nonprofits succeed, with insights from nonprofit leaders and industry insiders.

The savvy use of data analysis and artificial intelligence can have a significant impact on donor acquisition and retention.

Reaching the highest levels of nonprofit leadership is exceedingly rare for people of color. Here’s how four diverse nonprofit leaders overcame obstacles to reach the top and ensure diversity within their organizations.

5 questions for Angie Moore, chief individual fundraising officer for CARE and 2021 Max Hart Achievement Award recipient.

Knowing the real reasons donors give can help grow your major giving pipeline.

There are 65.2 million gen Xers in the U.S. and they love to give to causes that are important to them. Nonprofits would be wise to target what some are calling the next great giving generation.

In the Spring 2021 edition of the ANA Nonprofit Journal, learn about why nonprofits would be wise to target gen X, how social media influencers can help nonprofits reach a more engaged audience, and how four people of color pushed boundaries to achieve nonprofit leadership roles.

After graduating from college, Paul Boudreau set his sights on changing the world. And he has — in a big way — by transforming the plastics industry through biodegradable and compostable bioplastic materials.

King Arthur Baking Company, the oldest flour company in the U.S., saw flour sales increase 80 percent in 2020 compared to the previous year. Here’s how the employee-run company made it happen amid a pandemic.

Girls4Tech, a program founded in 2014 by Mastercard’s Susan Warner to inspire young girls about careers in STEM, has already far surpassed its initial goal of reaching 200,000 girls by 2020. The future looks even brighter.

As President of the Boston Health Care for the Homeless Program, which serves more than 11,000 homeless persons annually, Dr. James O’Connell finds purpose in caring for those who are struggling to survive.

The workwear company, founded in 1889, is helping trade professionals brace for the future while at the same time helping people with assistance they need right now amid the pandemic.

Judy Hoffstein, CMO of Crohn’s & Colitis Foundation, talks about the nonprofit’s first PSA in several years, the importance of partnerships, and how to discuss an extremely delicate matter.

Through the Pat Tillman Foundation, Marie Tillman honors a true American hero by providing academic scholarships, professional development opportunities, and a national network to today’s budding leaders.

To unleash the power of purpose, it must be continuously measured. Here’s one way to go about it.

Nonprofits sometimes struggle to navigate a digital landscape that can be overwhelming in its possibilities. Here is how to overcome common challenges and take online giving to the next level.

For small nonprofits with limited resources, fundraising is an especially tough task. And in the current climate, where budget slashing is the new normal, driving giving is an even more formidable challenge than ever. Here are nine strategies to help ensure success.

As the COVID-19 pandemic upended the country, many nonprofits reconfigured their marketing strategies and budgets to place a sharper focus on their missions and help people through a difficult period in inspiring ways. Here are four examples of how nonprofit organizations successfully dealt with the crisis, as well as lessons learned.

The concept of branding is not new in the nonprofit world, but it now plays a broader and more strategic role. This is most evident in beefed-up efforts to ensure a unified branding message permeates every level of the organization; achieving alignment between branding and fundraising is a big part of that.

With more for-profits involved in societal causes, nonprofits must re-establish trust to advance their missions.