Greater Good

  • How Data Fuels Feeding America

    Greater Good   October 18, 2019  

    Feeding America, the 2019 recipient of the ANA Nonprofit Federation’s Nonprofit Organization of the Year Award, relies heavily on data to increase awareness of the issue of hunger in the U.S.

  • Creating a Prosperous Future

    Greater Good   October 11, 2019  

    In today’s highly charged arena that is higher education, Sallie Mae CMO finds true purpose in helping students create the lives they imagine.

  • Reforesting One Tree at a Time

    Greater Good   September 20, 2019  

    One Tree Planted founder Matt Hill aims to reforest the planet to protect the environment.

  • Creature Comfort

    Greater Good   August 23, 2019  

    For a quarter century, the American insurance provider Aflac has been working behind the scenes with members of the medical community to improve health care options for young cancer patients. The centerpiece of its latest initiative, "My Special Aflac Duck," is a comfort toy that kids instantly warm to.

  • Leading By Example

    Greater Good   August 8, 2019  

    Inspired by a young man with Down syndrome, John’s Crazy Socks empowers people with differing abilities and promotes inclusion via a vast portfolio of wildly designed socks.

  • Shining a Light On MPOWERD

    Greater Good   July 30, 2019  

    New York-based MPOWERD is proof that the light that allows people to see, and provides the energy that enables plants to grow, can also be a force to change the world for the better.

  • Working Toward More Sustainable Apparel

    Greater Good   July 5, 2019  

    Patagonia’s VP of global sportswear sees a bright future for recycled fabrics and fair trade practices.

  • How to Manage Brand Reputation

    Greater Good   June 14, 2019  

    Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

  • Creating a Healthier Planet

    Greater Good   May 31, 2019  

    The longtime business partner of Ted Turner and CEO of Ted’s Montana Grill leads efforts to champion sustainability, from pasture to plate.

  • Family, Community, and the Power of the Ice Bucket Challenge

    Greater Good   May 10, 2019  

    After her son Pete was diagnosed with amyotrophic lateral sclerosis (ALS) in 2012, Nancy Frates leapt into action. Her advocacy efforts have helped raise more than $230 million for ALS, fund advanced research, and provide hope for a cure.

  • Hello Products Is Living Its Purpose

    Greater Good   April 26, 2019  

    Craig Dubitsky, founder of Hello, says the oral care products company is in the love business and lives its purpose every day.

  • Creating Possibilities for People with Disabilities

    Greater Good   April 12, 2019  

    A 1991 article in SKI magazine about a blind skier changed Houston Cowan’s life and led him to launch two nonprofits, including Challenge America, which is devoted to the needs of the military community.

  • Sharing the Conservation Ethic

    Greater Good   March 22, 2019  

    For more than a quarter century at Orvis, Leigh "Perk" Perkins has championed the company's support of conservation and the protection of the last great wild places.

  • Harnessing Media to Tackle Prominent Issues

    Greater Good   February 15, 2019  

    In this exclusive Q&A with the ANA Center for Brand Purpose, Ad Council president and CEO Lisa Sherman discusses the organization’s legacy of harnessing media to tackle important social issues and what it takes to lead an effective purpose-driven campaign.

  • Making the World a Better Place

    Greater Good   January 31, 2019  

    A conversation with the VP and chief sustainability officer at Owens Corning about making the world a better place.


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