Greater Good

  • Striving to Be Useful

    Greater Good   January 27, 2020  

    Behind its longtime CEO Jonathan Reckford, Habitat for Humanity International is improving the wellbeing of families across the globe, one house at a time.

  • How Purpose Drives Growth at Vital Farms

    Greater Good   January 20, 2020  

    Since 2015, this pasture-raised eggs producer, founded on principles for the humane treatment of farm animals, has grown its partner network from roughly 50 small family farms to approximately 200.

  • V Foundation Connects with Donors

    Greater Good   January 13, 2020  

    To bolster the organization’s impact on cancer research, the V Foundation adopts a more aggressive approach to fundraising, one that emphasizes more rewarding and relevant experiences for donors.

  • Driven to Eliminate Childhood Hunger

    Greater Good   December 30, 2019  

    Working to eliminate childhood hunger in America, No Kid Hungry launched a successful summer campaign to raise broad awareness of free meal programs for kids in need. Learn how the campaign came about, the challenges, the actions, and the results.

  • Rebuild the World

    Greater Good   December 28, 2019  

    LEGO’s largest global campaign ever is meant to celebrate the natural creativity of children. Remi Marcelli, SVP and head of LEGO’s in-house creative agency, shares the thinking behind the inspiring campaign.

  • Marketing Sustainability Claims

    Greater Good   December 26, 2019  

    With the rapid adoption of sustainability claims in marketing efforts, marketers must have processes in place to back them up, or they could face brand-crippling backlash.

  • Seeking a Purposeful Future

    Greater Good   December 20, 2019  

    Led by Chief Sustainability Officer Virginie Helias, P&G has deployed an ambitious plan to protect the environment, cut waste, and better distinguish its brands.

  • Building a More Harmonious Planet

    Greater Good   December 4, 2019  

    Playing For Change co-founder Mark Johnson believes music brings the people together. His heralded Songs Around the World project is proof of that.

  • A Prescription for Success

    Greater Good   November 23, 2019  

    A strong commitment to making the world healthier has led to a successful partnership between SmartyPants Vitamins and the nonprofit Vitamin Angels.

  • Crafting a Purpose Trifecta

    Greater Good   November 1, 2019  

    An ethical yarn and clothing business, Darn Good Yarn has achieved a social-purpose trifecta: repurposing waste, improving the livelihoods of struggling families in developing nations, and making a profit.

  • How Data Fuels Feeding America

    Greater Good   October 18, 2019  

    Feeding America, the 2019 recipient of the ANA Nonprofit Federation’s Nonprofit Organization of the Year Award, relies heavily on data to increase awareness of the issue of hunger in the U.S.

  • Creating a Prosperous Future

    Greater Good   October 11, 2019  

    In today’s highly charged arena that is higher education, Sallie Mae CMO finds true purpose in helping students create the lives they imagine.

  • Reforesting One Tree at a Time

    Greater Good   September 20, 2019  

    One Tree Planted founder Matt Hill aims to reforest the planet to protect the environment.

  • Creature Comfort

    Greater Good   August 23, 2019  

    For a quarter century, the American insurance provider Aflac has been working behind the scenes with members of the medical community to improve health care options for young cancer patients. The centerpiece of its latest initiative, "My Special Aflac Duck," is a comfort toy that kids instantly warm to.

  • Leading By Example

    Greater Good   August 8, 2019  

    Inspired by a young man with Down syndrome, John’s Crazy Socks empowers people with differing abilities and promotes inclusion via a vast portfolio of wildly designed socks.

  • Shining a Light On MPOWERD

    Greater Good   July 30, 2019  

    New York-based MPOWERD is proof that the light that allows people to see, and provides the energy that enables plants to grow, can also be a force to change the world for the better.

  • Working Toward More Sustainable Apparel

    Greater Good   July 5, 2019  

    Patagonia’s VP of global sportswear sees a bright future for recycled fabrics and fair trade practices.

  • How to Manage Brand Reputation

    Greater Good   June 14, 2019  

    Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

  • Creating a Healthier Planet

    Greater Good   May 31, 2019  

    The longtime business partner of Ted Turner and CEO of Ted’s Montana Grill leads efforts to champion sustainability, from pasture to plate.

  • Family, Community, and the Power of the Ice Bucket Challenge

    Greater Good   May 10, 2019  

    After her son Pete was diagnosed with amyotrophic lateral sclerosis (ALS) in 2012, Nancy Frates leapt into action. Her advocacy efforts have helped raise more than $230 million for ALS, fund advanced research, and provide hope for a cure.


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