Research Reports

This executive-level guide is a joint initiative from the ANA and the 4A’s that outlines commonly used compensation models and provides foundational knowledge, definitions, best practices, and analysis of the pros and cons for each model.

The ANA presents a collection of 18 AI research reports that most closely align with the interests of marketers, summarized with key takeaways.

The 2024 ANA LGBTQ+ Marketing Inclusion Survey offers a comprehensive view into the state of LGBTQ+ inclusion in advertising. With 55 percent of advertisers engaging in LGBTQ+-inclusive marketing, the survey and report highlight a significant shift towards inclusivity.

The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

To help you make the most of AI for your marketing programs, we've compiled a compendium of practical use cases and real-world examples.

Throughout the years, ANA’s Diversity Report for the Advertising/Marketing Industry has included compelling case studies from ANA Members’ DE&I initiatives. These cases share the stories of brands making diversity, equity, and inclusion a priority and putting actions behind their words.

The ANA In-House Agency Fact Book explores the capabilities, organizational chart (where provided), and other key data points of some of the best in-house agencies in the industry.

To provide quantitative insight on key topics covered in an ANA report on programmatic media supply chain transparency, a survey was sent to ANA client-side members who have responsibilities for media management. This report details those findings.

Generative AI is revolutionizing brand marketing by enhancing creativity and streamlining campaign development. This report discusses both the opportunities and some of the early concerns.

The ANA Programmatic Media Supply Chain Transparency Study delves deep into the dynamic world of open web programmatic advertising, with a keen focus on a pivotal issue: transparency.

The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.

Industry leaders created this guide to address transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. It offers a roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.

ANA’s ASK Research Service compiled a comprehensive glossary of terms and definitions relating to artificial intelligence.

The introduction of generative AI is poised to reshape industries, especially marketing. This ANA guide offers insights, applications, and steps for leveraging generative AI with your marketing strategies.

The ANA and the 4A’s partnered on a new set of guidelines designed to help companies increase their investments in diverse media companies. The guidelines are intended to help those marketers who are interested in supporting diverse suppliers but are still sitting on the sidelines and not sure where to begin.

The ANA teamed with risk advisory firm Kroll to field a study with the goal of illuminating, clarifying, and demystifying the U.S-based programmatic supply chain.

Agencies devote significant resources to the defense of an existing account when put into review and to the pursuit of new business. Research from the ANA and 4As identified a significant cost to the client when they run a review as well, as it is a time-consuming and resource-intensive process.

Kroll served as the investigative/qualitative research partner for ANA's study focused on open web programmatic advertising. Insights from Kroll have been integrated into the “First Look” report, and the full report from Kroll will be available soon.

An ANA study focused on open web programmatic advertising, a $88 billion global market. This “First Look” report will allow for public discourse to commence, laying the groundwork for a more detailed, complex, and completely integrated Phase 2 report in a few months.