How to Lead a Successful Sustainability Program
Marketers at P&G, IKEA, Kimberly-Clark, Siemens, and others are helping their companies improve the planet while achieving growth — here’s how they do it
Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.
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