ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • Marketing News Quiz for September 30, 2023

    Marketing News Quiz   September 30, 2023  

    How swiftly can you answer this week's five-question news quiz?

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  • Marketers Need to Have a Frank Discussion About Chatbots

    ANA Magazine   September 29, 2023  

    While the cost savings and marketing efficiencies chatbots offer are real, they come with potentially severe and growing risks, ranging from copyright infringement to misinformation. Whether marketers deploy generative AI chatbots for advertising campaigns or to improve workflow in-house, they need to understand the legal and ethical sand traps and proceed with a plan.

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  • Reaching People with Disabilities Authentically

    ANA Magazine   September 26, 2023  

    By ignoring people with disabilities, brands are not only potentially alienating a large swath of the population, they're also leaving money on the table. New research conducted by Morning Consult found that 84 percent of respondents had a more favorable impression of companies that are inclusive of people with disabilities in their marketing and advertising and 80 percent wanted to do more business with such companies.

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  • Marketing News Quiz for September 23, 2023

    Marketing News Quiz   September 23, 2023  

    Were you influence by this week's marketing news? Try this week's five-question news quiz.

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  • Marketers Balance the Promise and Peril of Generative AI

    ANA Magazine   September 22, 2023  

    The promise of AI is tempered by growing concerns regarding the risks the technology presents, leading the Biden administration to pressure the seven leading AI companies to commit to new standards for safety, security, and trust as they aggressively compete to dominate the space. Brands and agencies are diving in.

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  • Marketers Need to Be More Selective With the Data They Use

    ANA Magazine   September 20, 2023  

    Marketers continue to be overwhelmed by the amount of data they collect. A big part of the problem is that companies tend to acquire technology without thinking about the specific marketing goals and objectives for which the resulting data will be used. To tame the tech stack, CMOs and their teams need to do a better job of planning and figure out what the end game for the data is well before executing.

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  • Marketing News Quiz for September 16, 2023

    Marketing News Quiz   September 16, 2023  

    Can AI win your vote in this week's five-question news quiz?

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  • Do Marketers Go Big for the Holidays?

    ANA Magazine   September 15, 2023  

    Most people will be watching their wallets during the 2023 holidays, with more than half of consumers (53 percent) saying inflation will have a moderate or significant impact on their spending. To ensure that they are buying wisely, consumers are demanding more from brands and retailers. They want flexible return policies, discounts, loyalty programs, and the capability to buy online and pick up in-store.

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  • Marketing News Quiz for September 9, 2023

    Marketing News Quiz   September 9, 2023  

    See how your knowledge of what's going on in marketing world adds up by taking this week's five-question news quiz from ANA magazine.

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  • What Retail Media Networks Have in Store for Marketers

    ANA Magazine   September 8, 2023  

    Two-thirds of companies viewed retail media as a sales driver, but only 12 percent used it to build their brand, according to a new survey. Only 31 percent said it was a valuable marketing tool right now. The lack of consistent and industrywide measurement on the effectiveness of retail media investments is one reason brands remain cool to the market.

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  • Marketing News Quiz for September 2, 2023

    Marketing News Quiz   September 2, 2023  

    Test how up-to-date you are on who's who and what's what in the world of marketing by taking this week's five-question news quiz from ANA magazine.

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  • Marketing News Quiz for August 26, 2023

    Marketing News Quiz   August 26, 2023  

    Crank up the volume on this week's five-question marketing news quiz from ANA magazine.

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  • Catering to Hispanic Communities Means Overcoming Stereotypes

    ANA Magazine   August 25, 2023  

    Marketing to Hispanic consumers requires that brands heavily research the distinctive factors that matter most to them. Influencers can help brands connect with the various communities, as well as cultural elements like music and humor, but it's important to consult market experts to ensure the campaign is effective.

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  • Marketing News Quiz for August 19, 2023

    Marketing News Quiz   August 19, 2023  

    Flex your marketing muscles by testing your knowledge with this week's five-question marketing news quiz from ANA magazine.

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  • Marketing News Quiz for August 12, 2023

    Marketing News Quiz   August 12, 2023  

    Gamify your morning paper reading by trying your hand at this week's five-question marketing news quiz from ANA magazine.

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  • Driving Change at Jaguar Land Rover

    ANA Magazine   August 11, 2023  

    The idea that brand work is difficult to measure or quantify doesn't hold up, according to Charlotte Blank, U.S. CMO at Jaguar Land Rover North America. She stresses that marketers need to cultivate KPIs for brand health metrics in the upper funnel, which are just as important as the conversion-oriented metrics that drive performance marketing discussions.

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  • Marketing News Quiz for August 5, 2023

    Marketing News Quiz   August 5, 2023  

    Add some tech to your coffee and try this week's five-question marketing news quiz from ANA magazine.

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  • Navigating Controversy

    ANA Magazine   August 4, 2023  

    While the backlash to brands aligning their messaging and merchandise with Pride Month has quelled, marketers continue to weigh the risks of taking a stand on hot-button issues. It seems an increasingly difficult needle to thread for marketers, who must grapple with a polarized society and the spread of misinformation on social media. Before they take a stand, brands need to take the temperature of both the mainstream and potential opposition and be prepared to stick to their messaging.

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  • Marketing News Quiz for July 29, 2023

    Marketing News Quiz   July 29, 2023  

    Hi, Barbie! Are you all caught up on this week’s marketing news? Take this week’s five-question marketing news quiz from ANA magazine.

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  • A New State for Ad Shoots

    ANA Magazine   July 28, 2023  

    Location-based production has largely returned post-pandemic, but new challenges have emerged — including higher costs — alongside new opportunities like tax-incentive programs and promising new technologies.

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