ANA Magazine

For a quarter century, the American insurance provider Aflac has been working behind the scenes with members of the medical community to improve health care options for young cancer patients. The centerpiece of its latest initiative, "My Special Aflac Duck," is a comfort toy that kids instantly warm to.

Generation Z will soon take over as the largest consumer segment, and marketers who think they can treat these young consumers just like millennials will be in for a rude awakening.

What marketers need to know this week: A Swedish startup builds a bike out of Nespresso pods, Versace apologizes after backlash from China, and more.

A growing challenge for marketers, naming requires a highly strategic approach to make sure new brand names resonate with the intended audience and align with corporate goals.

What marketers need to know this week: Sponsors join the USWNT’s fight for equal pay, Tyson Foods will distribute plant-based nuggets, and more.

Marketers need to ensure that celebrating anniversaries and other major events aligns with the company’s overall goals and objectives.

Inspired by a young man with Down syndrome, John’s Crazy Socks empowers people with differing abilities and promotes inclusion via a vast portfolio of wildly designed socks.

As brands boost their spending on influencer marketing programs, new tools and metrics are emerging to maximize investments in this rapidly growing area.

What marketers need to know this week: JPMorgan Chase will use AI to refine its marketing, Twitter uses real tweets in its new campaign, and more.

Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

New York-based MPOWERD is proof that the light that allows people to see, and provides the energy that enables plants to grow, can also be a force to change the world for the better.

What marketers need to know this week: Facebook pays a record fine, Macy’s removes controversial plates, and more.

Regardless of the type of agency model adopted, it's crucial that brands build an environment that's conducive to solving marketing- and advertising-related problems creatively.

What marketers need to know this week: Five ads were nominated for an Emmy, major tech brands come under fire from Congress, and more.

Though still avant-garde in the marketing industry, consumer neuroscience offers marketers powerful insights that they can begin implementing into their campaigns today.

Older generations are beginning to join millennials in opting for streaming services like Hulu and Netflix over linear TV and it’s creating new opportunities for brands. But the complexity and fragmented nature of the space are presenting some challenges as well.

Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

What marketers need to know this week: Instagram takes steps to prevent bullying, Kohl’s bets big on Amazon returns, and more.

Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding marketshare like a cudgel, too big to give up on?

BMW marketing campaign featuring recycled ads takes a page from the comedy series Mystery Science Theater 3000 to promote the automaker’s certified pre-owned vehicles.