Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.
What marketers need to know this week: print magazine advertising is back; Feeding America marches on its data; an interview with #SeeHer STEM advisor Knatokie Ford, Ph.D.; and more.
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With digital marketing moving at a furious pace, ethical guidelines must be enforced, modified, and amended on a regular basis.
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What marketers need to know this week: the meat industry pushes back against plant-based brands, Glenlivet unveils whisky pods, and more.
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Ad-skipping technology and a sea of content options are creating multiple opportunities for product placement.
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Knatokie Ford, Ph.D., former senior policy adviser in the Obama White House Office of Science and Technology Policy and current STEM and entertainment engagement adviser to the ANA’s #SeeHer initiative, discusses the power that diversity and inclusiveness bring to storytelling; the importance of portraying women in TV, film, and advertising as they are; and more.
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What marketers need to know this week: Nielsen expands its measurement capabilities, Nevada’s new privacy law, and more.
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While the glory days of glossy periodicals may never return, magazines still capture the attention of highly desirable consumers — and new methods to measure marketing effectiveness are helping print advertising prove its worth.
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Product launches are a growing opportunity for brands to show that they understand their customers — and know how to cater to them.
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What marketers need to know this week: SPAM unveils a pumpkin spice variety, Juul halts all advertising, and more.
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Colors tend to come into fashion — and fall out. Marketers need to keep an eye on broader trends for insights regarding consumer preferences.
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U.S. marketers will spend nearly $30 billion on programmatic video this year. There are myriad ways for brands to maximize those investments.
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What marketers need to know this week: LEGO wants to rebuild the world, Sandy Hook Promise ad shows back to school season with a dark twist, and more.
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NASCAR’s business strategy provides valuable lessons for marketers about the importance of being customer-focused first.
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What marketers need to know this week: Google faces a nationwide antitrust investigation, Apple rethinks its pricing, and more.
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To increase the odds that their content will cut through the clutter, marketing departments must behave more like media companies.
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From AI to gen Z and everywhere in between, the 2019 ANA Digital & Social Media Conference covered all of the cutting-edge trends that will make a difference in your marketing today and in the future. In this piece, we cover our favorite speaker takeaways.
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What marketers need to know this week: CVS Health takes a stand on youth vaping, YouTube makes changes after record fine, and more.
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Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.
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Direct-to-consumer brands put a new and popular spin on delivering products and services — and give traditional brands a run for their money.
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What marketers need to know this week: Nissan showcases a self-driving golf ball, Ralph Lauren launches a new campaign on TikTok, and more.
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