Quick Bits for the Week of February 18, 2019
ANA Magazine February 18, 2019What marketers need to know this week: JPMorgan launches its own cryptocurrency, influencer fraud continues to hurt marketing budgets, and more.
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Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.
What marketers need to know this week: JPMorgan launches its own cryptocurrency, influencer fraud continues to hurt marketing budgets, and more.
viewIn this exclusive Q&A with the ANA Center for Brand Purpose, Ad Council president and CEO Lisa Sherman discusses the organization’s legacy of harnessing media to tackle important social issues and what it takes to lead an effective purpose-driven campaign.
viewAs VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.
viewWhat marketers need to know this week: The ongoing feud between Bud Light and MillerCoors, Snap surprises Wall Street analysts, and more.
viewSavvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.
viewWhat marketers need to know this week: Hulu will now show ads during pause breaks, KFC is testing a Cheetos sandwich, and more.
viewA conversation with the VP and chief sustainability officer at Owens Corning about making the world a better place.
viewWhat marketers need to know this week: Major brands launch Loop sustainability initiative, Mastercard drops its name from its logo, and more.
viewHow marketers at Jack in the Box, Southwest Airlines, Cigna, State Farm, and Edward Jones use relatability to make their brands a little more human and build connections with consumers.
viewWhat marketers need to know this week: Gillette believes in the best in men, Skittles will stage a Broadway musical, and more.
viewThe REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with these tips!
viewDetermining the best time to revitalize a brand can be tricky, but certain factors signal a need to breathe new life into a corporate identity. Here’s how marketers at Denny’s, American Express, Deluxe, and Tuesday Morning approached revitalizing their brands.
viewWhat marketers need to know this week: Arby’s launches a subscription service, BMW recycles old ads, and more.
viewDunkin' Brands CMO Tony Weisman discusses the rebrand set to keep Dunkin' running well into the future.
viewWhat marketers need to know this week: Chipotle caters to trendy lifestyle diets, traditional media properties took a hit in 2018, and more.
viewWhile the mission of 140, Verizon’s in-house agency, is inextricably connected to a major corporate repositioning, it provides an instructive look at the challenges facing any in-house unit, from attracting talent to working with outside agencies. Here’s how Verizon built 140.
viewCulled from more than 500 ANA events, the ten quotes featured in this presentation were some of our favorite things said by speakers in 2018.
viewMarketers who ignore or misunderstand single-parent households are potentially missing out on a significant growth opportunity. However, reaching this important audience is no easy task.
viewWhat marketers need to know this week: The ANA and the 4A’s promote Ad-ID, Hulu will launch a programmatic marketplace, and more.
viewConsumers' fear of missing out is very real and not going anywhere. Here's how marketers can tap into the trend to drive their brands forward.
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