ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • The Five Jobs with the Most Earning Potential in Each Marketing Vertical

    ANA Magazine   November 16, 2018  

    Does your current marketing role maximize your earning power? Using data from The Creative Group 2019 Salary Guide, this presentation takes a look at a number of salaries across the marketing industry to determine the jobs with the highest earning potential.

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  • Walking the Talk

    ANA Magazine   November 14, 2018  

    Having a brand purpose is not just a nice-to-have — it's a business imperative in today's competitive marketplace. Senior marketers weigh in on how to overcome five of the biggest challenges to bringing purpose to life.

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  • Quick Bits for the Week of November 12, 2018

    ANA Magazine   November 12, 2018  

    What marketers need to know this week: Alexa joins Butterball’s turkey hotline, the ad industry still struggles with diversity, and more.

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  • The Rewards of Taking Risks

    ANA Magazine   November 9, 2018  

    Breaking through the status quo requires learning how to take risks. Here’s how marketers at the U.S. Navy, Carbonite, CenturyLink, and other brands build risk-taking teams that know how to fail forward.

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  • Quick Bits for the Week of November 5, 2018

    ANA Magazine   November 5, 2018  

    What marketers need to know this week: holiday spending is set to increase, apps for kids are filled with questionable ads, and more.

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  • Popularity Contest

    ANA Magazine   October 31, 2018  

    Once considered a reliable method of leveraging mommy bloggers, DIY experts, foodies, and hobbyists on channels such as Pinterest and Facebook to reach enthusiast audiences, influencer marketing has created not just a viable coveted profession, but a cultural touchpoint as well.

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  • Quick Bits for the Week of October 29, 2018

    ANA Magazine   October 29, 2018  

    What marketers need to know this week: Meredith joins forces with #SeeHer, McDonald’s introduces a new breakfast sandwich, and more.

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  • A Seat at the Table

    ANA Magazine   October 26, 2018  

    2018 ANA Rising Marketing Star winner Alicia Curley has made a big impact as Atlantic Coast regional marketing leader at the Philadelphia office of Grant Thornton. In this Q&A, she talks about the next generation of marketers and the direction of the industry.

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  • A Servant-Leader with a Knack for Collaboration

    ANA Magazine   October 26, 2018  

    2018 ANA Rising Marketing Star Joanna Henley has intertwined her marketing career with the mission of St. Jude Children’s Research Hospital.

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  • It's Cramton Time

    ANA Magazine   October 26, 2018  

    2018 ANA Rising Marketing Star winner Liz Cramton has been around advertising for most of her life. In her role as associate marketing manager for Miller Lite at MillerCoors, she gets to help tell stories that touch consumers. In this Q&A, she talks about her journey, and what to look out for in the industry.

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  • Marketing Sunshine

    ANA Magazine   October 26, 2018  

    2018 ANA Rising Marketing Star winner Brianna Barnebee brings a fresh perspective to VISIT FLORIDA.

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  • Influencer Marketing's Wake-Up Call

    ANA Magazine   October 24, 2018  

    Thanks to a lack of industry standards, influencer marketing fraud is now a $100 million problem. Brands and agencies are tackling transparency and measurement issues to boost the popular marketing practice.

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  • Levi Strauss & Co. Draws On Its History to Take a Stand On Guns

    ANA Magazine   October 17, 2018  

    With a long history of standing up for what it thinks is right, Levi Strauss & Co. has released a three-part plan to address gun safety in America. Here’s how the company sees its role in American culture and why taking a stand is entirely on brand.

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  • Quick Bits for the Week of October 15, 2018

    ANA Magazine   October 15, 2018  

    What marketers need to know this week: Barbie wants to close the dream gap, the FBI investigates media buying practices, and more.

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  • Reimagining the In-Store Customer Experience

    ANA Magazine   October 10, 2018  

    Today's volatile, evolving retail landscape has led many venerable brands to find new ways to draw customers into the store and keep them coming back. In fact, today's on-demand economy has reset what "normal" looks like at brick-and-mortar outlets.

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  • Quick Bits for the Week of October 8, 2018

    ANA Magazine   October 8, 2018  

    What marketers need to know this week: Social media influencers get the perfect penthouse, Amazon raises its hourly minimum wage, and more.

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  • 4 Ways to Apply Data to the Ad Creative Process

    ANA Magazine   October 3, 2018  

    While the potential power of data has been lauded in the marketing industry, ad creatives still resist analytics when it comes to the creative process. In this presentation, we'll cover four ways you can help change that mentality.

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  • Quick Bits for the Week of October 1, 2018

    ANA Magazine   October 1, 2018  

    What marketers need to know this week: Dunkin’ Donuts is dropping the donuts, Instagram’s co-founders resign, and more.

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  • Finding Your Brand’s Voice Search Strategy

    ANA Magazine   September 28, 2018  

    The newest user interface for consumers accessing the internet is the call-and-response format of voice search technology. There is a major opportunity for brands that want to work with virtual assistants such as Apple’s Siri and Amazon’s Alexa, but they’ll need to speak up — and quickly.

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  • Right on Target

    ANA Magazine   September 26, 2018  

    Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?

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