ANA Magazine

What marketers need to know this week: Barbie wants to close the dream gap, the FBI investigates media buying practices, and more.

Today's volatile, evolving retail landscape has led many venerable brands to find new ways to draw customers into the store and keep them coming back. In fact, today's on-demand economy has reset what "normal" looks like at brick-and-mortar outlets.

What marketers need to know this week: Social media influencers get the perfect penthouse, Amazon raises its hourly minimum wage, and more.

While the potential power of data has been lauded in the marketing industry, ad creatives still resist analytics when it comes to the creative process. In this presentation, we'll cover four ways you can help change that mentality.

What marketers need to know this week: Dunkin’ Donuts is dropping the donuts, Instagram’s co-founders resign, and more.

The newest user interface for consumers accessing the internet is the call-and-response format of voice search technology. There is a major opportunity for brands that want to work with virtual assistants such as Apple’s Siri and Amazon’s Alexa, but they’ll need to speak up — and quickly.

Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?

What marketers need to know this week: Mayochup is coming, 40 percent of clients don't trust their agencies, and more.

What marketers need to know this week: How Waffle House can help indicate the severity of a storm, Amazon and Google top a loyalty list, and more.

Brands must invest in marketing technology to meet ever-growing demands for positive customer experience.

What marketers need to know this week: Colin Kaepernick is the new face of Nike, Lyft rolls out its first electric scooters, and more.

As a part of its effort to increase accurate portrayals of women and girls across all media by 2020, #SeeHer has created the #WriteHerRight writers guide. Initially geared toward screenwriters, the guide is full of useful tips for content and ad copywriters. Start with these four questions.

As digital marketing takes over, these brands are proving that print is still a crucial component to their marketing through innovative storytelling.

While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

Vanity metrics no longer cut it; CMOs need key performance indicators that tell how campaigns are affecting the bottom line. Here’s what Visit Philadelphia and other industry experts look for when choosing KPIs that matter.

What marketers need to know this week: Gen Z is set to surpass millennials, posting to Facebook too much could hurt your brand, and more.

As marketing evolves, the role of the chief marketing officer will become even more challenging — and even more important and influential — than ever before. Eight CMOs weigh in on what it will take to succeed in the years ahead.

What marketers need to know this week: Olay's #FaceAnything highlights fearless women, ad spending on connected TV is on the rise, and three other pieces of marketing news.

Read the nine best quotes from the 2018 ANA Digital & Social Media Conference, which brought together more than 700 of the industry's best and brightest marketers for three days of deep learning.

A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.