ANA Magazine

Does your current marketing role maximize your earning power? Using data from The Creative Group 2019 Salary Guide, this presentation takes a look at a number of salaries across the marketing industry to determine the jobs with the highest earning potential.

Having a brand purpose is not just a nice-to-have — it's a business imperative in today's competitive marketplace. Senior marketers weigh in on how to overcome five of the biggest challenges to bringing purpose to life.

What marketers need to know this week: Alexa joins Butterball’s turkey hotline, the ad industry still struggles with diversity, and more.

Breaking through the status quo requires learning how to take risks. Here’s how marketers at the U.S. Navy, Carbonite, CenturyLink, and other brands build risk-taking teams that know how to fail forward.

What marketers need to know this week: holiday spending is set to increase, apps for kids are filled with questionable ads, and more.

Once considered a reliable method of leveraging mommy bloggers, DIY experts, foodies, and hobbyists on channels such as Pinterest and Facebook to reach enthusiast audiences, influencer marketing has created not just a viable coveted profession, but a cultural touchpoint as well.

What marketers need to know this week: Meredith joins forces with #SeeHer, McDonald’s introduces a new breakfast sandwich, and more.

2018 ANA Rising Marketing Star winner Alicia Curley has made a big impact as Atlantic Coast regional marketing leader at the Philadelphia office of Grant Thornton. In this Q&A, she talks about the next generation of marketers and the direction of the industry.

2018 ANA Rising Marketing Star Joanna Henley has intertwined her marketing career with the mission of St. Jude Children’s Research Hospital.

2018 ANA Rising Marketing Star winner Liz Cramton has been around advertising for most of her life. In her role as associate marketing manager for Miller Lite at MillerCoors, she gets to help tell stories that touch consumers. In this Q&A, she talks about her journey, and what to look out for in the industry.

2018 ANA Rising Marketing Star winner Brianna Barnebee brings a fresh perspective to VISIT FLORIDA.

Thanks to a lack of industry standards, influencer marketing fraud is now a $100 million problem. Brands and agencies are tackling transparency and measurement issues to boost the popular marketing practice.

With a long history of standing up for what it thinks is right, Levi Strauss & Co. has released a three-part plan to address gun safety in America. Here’s how the company sees its role in American culture and why taking a stand is entirely on brand.

What marketers need to know this week: Barbie wants to close the dream gap, the FBI investigates media buying practices, and more.

Today's volatile, evolving retail landscape has led many venerable brands to find new ways to draw customers into the store and keep them coming back. In fact, today's on-demand economy has reset what "normal" looks like at brick-and-mortar outlets.

What marketers need to know this week: Social media influencers get the perfect penthouse, Amazon raises its hourly minimum wage, and more.

While the potential power of data has been lauded in the marketing industry, ad creatives still resist analytics when it comes to the creative process. In this presentation, we'll cover four ways you can help change that mentality.

What marketers need to know this week: Dunkin’ Donuts is dropping the donuts, Instagram’s co-founders resign, and more.

The newest user interface for consumers accessing the internet is the call-and-response format of voice search technology. There is a major opportunity for brands that want to work with virtual assistants such as Apple’s Siri and Amazon’s Alexa, but they’ll need to speak up — and quickly.

Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?