ANA Magazine

Read the nine best quotes from the 2018 ANA Digital & Social Media Conference, which brought together more than 700 of the industry's best and brightest marketers for three days of deep learning.

A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.

What marketers need to know this week: A six-year-old influencer launches his own toy line, a mega-merger falls apart, and more.

New research from PQ Media revealed that the U.S. product placement market will top more than $10 billion in 2018. Here's why brand integrations into TV shows are booming in an age of shifting viewing behavior.

What marketers need to know this week: Wieden+Kennedy’s new AR platform will turn your record into a lava lamp, things are looking up for Wayfair, and more.

As social media takes a lead role in customer service, chatbots have come into their own as a key component in message marketing. Here’s what every marketer should know.

What marketers need to know this week: Samsung reveals its “unbreakable” phone screen, Burger King pokes fun at the “pink tax,” and more.

On the verge of a potentially game-changing merger, Aetna CMO David Edelman leads a marketing transformation.

From Domino’s to National Geographic, how innovative brands are using unusual tactics to grab consumer attention.

What marketers need to know this week: Gal Gadot wants us to “Be More Human” in a new ad for Reebok, Lay’s releases limited edition chip flavors, and more.

As privacy concerns grow among consumers, marketers need to find a way to strike a balance between delivering highly personalized messaging and overstepping their bounds.

What marketers need to know this week: Plus sizes will soon be available from J.Crew, Starbucks cuts out plastic straws, and more.

While some companies are shelving the heritage value of their brands, others, including Upfield, Ford, Hunter Douglas, Benjamin Moore, and Hormel, are capitalizing on the intergenerational equity of products and brands to retain existing customers and attract new ones.

What marketers need to know this week: Most companies are still struggling to comply with the GDPR, young consumers named Dove the “most trustworthy” brand, and more.

It’s been two years since the ANA’s blockbuster report on media transparency sparked a firestorm in the industry. A new report from McKinsey looks at where things stand today.

What marketers need to know this week: Disney acquires 21st Century Fox, Burger King and Budweiser want to know “whassup,” and more.

Despite revolutionizing ad buying, many marketers and advertisers are still unclear on how to properly execute programmatic buys. These five tips will provide some clarity.

What marketers need to know this week: L.L.Bean wants to get you out of the office, marketers are lagging behind in personalizing customer experiences, and more.

How Visa, Coca-Cola, Hyundai, and others are making the most of their FIFA World Cup sponsorships.

What marketers need to know this week: AT&T has acquired Time Warner, marketers are concerned about a new census question, and more.