ANA Magazine

Fueled in part by a lack of transparency in the media buying process, the marketing industry faces a troubling rise in the number of fraudulent websites and bots that convert illegitimate traffic into ill-gotten revenue. The problem is so pervasive that it’s begun to skew data and give an inaccurate view of the digital marketplace. For brands, it means keeping an eye on where the money goes is more important than ever.

With 68 percent of U.S. homes owning pets, viewers of the Puppy Bowl and other animal-related programming are highly engaged, and often extend the conversation via their social channels.

Marketers’ overreliance on data has come at the expense of cultivating long-term planning and making emotional connections with consumers. Beware the perils of programmatic advertising.

California’s data privacy law is a sea change for brands, enabling consumers to opt out of data sales and compelling marketers to track down any party to whom it has sold that consumer’s data during the preceding 90 days.

By failing to measure their customer experience efforts, marketers are giving themselves a false sense of their CX prowess.

With a record-breaking number of attendees and one of the best speaker lineups in recent memory, the 2019 ANA Masters of Marketing Week was a fountain of valuable insights for attendees. These were our 10 favorite quotes from speakers during the event.

What marketers need to know this week: Popeyes and Burger King parody the Art Basel banana, IHOP gets in the fast causal business, and more.

Alphas may be little in size, but their influence on their parents’ purchasing behavior is growing by leaps and bounds.

What marketers need to know this week: the 2019 ANA Marketing Word of the Year, Shutterstock’s color trends for 2020, and more.

To boost their appeal to gen Zers, brands need to rip up their existing playbooks and develop an entirely new media mix centered on social channels and entertainment.

As they earn bigger salaries and grow their families, millennials are becoming the predominant consumer force, moving marketers to embody the values they espouse.

What marketers need to know this week: the real cost of fake news, Google limits political advertising, and more.

Compared to other generations, gen Xers are a little more cynical, a little more realistic, and a little more loyal. Brands need to craft their messages accordingly.

What marketers need to know this week: how smells boost sales, Disney+ rakes in 10 million subscribers, and more.

To effectively communicate with baby boomers, marketers need a more accurate picture of this still-vital generation. Shattering a few myths is a good place to start.

What marketers need to know this week: A turducken-flavored chip, the first brand to test products in space, and more.

A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

What marketers need to know this week: Facebook settles with U.K. data privacy watchdog, Bud Light rewards a beer hero, and more.

Brands with a purpose that benefits people or society outperform the stock market by 120 percent. It’s time to put your business in position to start benefitting from brand purpose. Get started with these four tips.

What marketers need to know this week: the FTC cracks down on fake product reviews, Pizza Hut tests a round box, and more.