ANA Magazine

What marketers need to know this week: Viacom launches a BET streaming service, social commerce picks up steam, and more.

Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

Understanding what consumers think of your brand is critical, but it’s not always an easy thing to determine — or understand. Here’s how marketing experts at Hershey, USPS, and Huge, among others, measure consumer brand affinity.

What marketers need to know this week: Apple introduces new data security features, Sephora shuts down for inclusivity training, and more.

Multichannel attribution marketing — identifying each consumer touchpoint across both online and offline channels on the path to purchase — is a relatively recent phenomenon and many brands are trying to figure out how to make the best use of it.

To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

What marketers need to know this week: Pizza Hut changes a decades-old recipe, Ikea brings iconic TV living rooms to life, and more.

The longtime business partner of Ted Turner and CEO of Ted’s Montana Grill leads efforts to champion sustainability, from pasture to plate.

What marketers need to know this week: Women-led brands speak out on abortion, the Justice Department moved to block the merger of T-Mobile and Sprint, and more.

If you’re not using the stories feature to put out engaging content and interact with your followers on a more personal level, you have some catching up to do.

Despite years of effort, the advertising industry continues to lack diversity, but a growing number of brands and organizations are going beyond the rhetoric and developing legitimate programs designed to build, nurture, and grow a diverse and inclusive workforce.

What marketers need to know this week: Disney takes control of Hulu, the real winner of the latest influencer feud, and more.

The writing is on the wall: Consumers increasingly want brands to make a tangible difference in the world and bring about positive social change.

Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

What marketers need to know this week: Ride-share drivers go on strike, Google increases privacy on Chrome, and more.

After her son Pete was diagnosed with amyotrophic lateral sclerosis (ALS) in 2012, Nancy Frates leapt into action. Her advocacy efforts have helped raise more than $230 million for ALS, fund advanced research, and provide hope for a cure.

What marketers need to know this week: the City of New York bans alcohol ads on most of its properties, Facebook will redesign its app, and more.

A growing number of brands are dipping into the past to use classic references from pop culture to play on consumers’ nostalgia and finding it’s a safe place to be in an increasingly polarizing climate.

What marketers need to know this week: McDonald’s teams up with AARP, AT&T sets the date for its streaming service, and more.

Craig Dubitsky, founder of Hello, says the oral care products company is in the love business and lives its purpose every day.