Editor's Picks for ANA Magazine

  • Harnessing the Power of the Loyalty Economy

    ANA Magazine   July 17, 2020  

    As the internet has matured from a novelty to a mainstream source for news and entertainment, digital content creators have carved out massive audiences who are enormously loyal. Many fans consider this content essential to their lives, and they are willing to support the brands that make it possible.

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  • Brands Are Rallying to Fight the Coronavirus

    ANA Magazine   June 12, 2020  

    A number of inspiring brand stories have emerged over the past several months, with companies providing ample resources to both combat the pandemic and make things easier for first responders. Here’s how Budweiser, Crocs, Publix, and Hyundai, among others, have seized on opportunities to help in the fight against COVID-19.

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  • Louder Together

    ANA Magazine   May 20, 2020  

    The advertising, marketing, and media industries are coalescing to fight the coronavirus. PSAs and content designed to educate the public about the disease lead the charge.

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  • A Different Breed of Marketing

    ANA Magazine   May 8, 2020  

    Petfluencers spark an instant connection with consumers and attract the kind of audiences that should make most marketers jealous. A growing number of brands are giving it a whirl, building marketing campaigns around these unconventional social media stars.

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  • Is AI the End of Agencies As You Know Them?

    ANA Magazine   April 10, 2020  

    Ongoing changes wrought by AI and machine learning will completely upend client-agency relations, transforming everything from deliverables and metrics to projects and interactions. But the changes could spur much tighter relationships, as well.

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  • Effects of the Coronavirus on Marketing May Be Incalculable

    ANA Magazine   April 3, 2020  

    With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

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  • The Succession Conundrum

    ANA Magazine   February 7, 2020  

    While an outside perspective can be helpful, fresh ideas readily exist within an organization. The onus is on upper management to encourage those executives who aspire to be the CMO.

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  • Shooting for Brand Relevance

    ANA Magazine   January 31, 2020  

    Looking to make a bigger-than-life impression on consumers, some brands are tapping big-name directors to produce ad spots with a cinematic flair. While the end result can be a scene stealer, it requires more than just a large budget. Marketers must be willing to cede some creative control to let the director’s vision — and the brand — shine through.

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  • California’s Data Privacy Law Stirs Uncertainty for Marketers

    ANA Magazine   January 3, 2020  

    California’s data privacy law is a sea change for brands, enabling consumers to opt out of data sales and compelling marketers to track down any party to whom it has sold that consumer’s data during the preceding 90 days.

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  • The Young and the Textless

    ANA Magazine   December 13, 2019  

    Alphas may be little in size, but their influence on their parents’ purchasing behavior is growing by leaps and bounds.

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  • Catering to Gen Z Means Shunning Traditional Marketing

    ANA Magazine   December 6, 2019  

    To boost their appeal to gen Zers, brands need to rip up their existing playbooks and develop an entirely new media mix centered on social channels and entertainment.

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  • Appealing to Millennial Values

    ANA Magazine   November 29, 2019  

    As they earn bigger salaries and grow their families, millennials are becoming the predominant consumer force, moving marketers to embody the values they espouse.

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  • Connecting with the MTV Generation

    ANA Magazine   November 22, 2019  

    Compared to other generations, gen Xers are a little more cynical, a little more realistic, and a little more loyal. Brands need to craft their messages accordingly.

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  • Giving Boomers the Right Impression

    ANA Magazine   November 15, 2019  

    To effectively communicate with baby boomers, marketers need a more accurate picture of this still-vital generation. Shattering a few myths is a good place to start.

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  • A New Chapter for Independent Bookstores

    ANA Magazine   November 8, 2019  

    A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

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  • Digital Platforms Raise New Ethical Questions for Marketers

    ANA Magazine   October 19, 2019  

    With digital marketing moving at a furious pace, ethical guidelines must be enforced, modified, and amended on a regular basis.

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  • Driving the Market

    ANA Magazine   September 21, 2019  

    NASCAR’s business strategy provides valuable lessons for marketers about the importance of being customer-focused first.

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  • In the Battle for Attention, Marketers Are Going Long

    ANA Magazine   September 14, 2019  

    To increase the odds that their content will cut through the clutter, marketing departments must behave more like media companies.

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  • What’s a Nano Influencer?

    ANA Magazine   September 7, 2019  

    Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

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  • DTC Market Delivers New Opportunities for Traditional Brands

    ANA Magazine   September 6, 2019  

    Direct-to-consumer brands put a new and popular spin on delivering products and services — and give traditional brands a run for their money.

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