The BOPIS Trend Is Picking Up

Brands are learning the secrets to making “buy online, pickup in-store” work

By Anne Field

Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.