Is Facebook Too Big to Unlike?

Despite misstep after misstep, the social media giant is still standing, and may remain too big for marketers to ignore

By John Wolfe

Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding market share like a cudgel, too big to give up on?