Pebbles Cereal Rocks User-Generated Content in New Branded Series

Insights from the team behind the effort shows how brands are taking a more homegrown approach during the pandemic

By Matthew Schwartz

Amy Brothers, brand manager for Pebbles cereal, and Brian Hurley, creative director at Public Works, discuss the kid-centric “Daily Yabba Dabba Doo” series and provide insight into the most effective ways for brands to harness user-generated content.