What the Virus Is (and Isn’t) Changing About Marketing

Geoff Ramsey of eMarketer discusses COVID-19's effects on the industry, e-commerce, and mobile advertising

By John Wolfe

Companies that don’t realign their priorities toward a digital-first strategy will cede their business to competitors, says Geoff Ramsey, chairman and co-founder of eMarketer. In an interview with ANA magazine, Ramsey discusses how the pandemic has put pressure on marketers to sharpen their online platforms and make sure their data reflects the new reality.