Leaving Normal Behind

A new study suggests a majority of people think the pandemic will lead to permanent change, both at work and at home

By Matthew Schwartz

A recent study provides brand managers with a window into how the pandemic has altered consumer behavior, as people take stock of their lives and recalibrate what’s truly important to them. With nearly 40 million Americans on the move and major changes in the workplace due to the crisis, marketers will have to recalculate their communications strategies and avoid “Before Times” thinking.