MARKETING IN THE POST-PANDEMIC

Striking a Positive Tone

Marketers strive for an upbeat yet realistic mood as they embark on the “pre-post-pandemic” era

By Chuck Kapelke

Marketers are adapting their messaging as the U.S. starts to emerge from a tragic period. But without a single ecstatic moment to mark the pandemic’s end, brands will have to continue to recalibrate their strategies and update their ad creative on a fairly constant basis.