MARKETING IN THE POST-PANDEMIC
Striking a Positive Tone
Marketers strive for an upbeat yet realistic mood as they embark on the “pre-post-pandemic” era
Marketers are adapting their messaging as the U.S. starts to emerge from a tragic period. But without a single ecstatic moment to mark the pandemic’s end, brands will have to continue to recalibrate their strategies and update their ad creative on a fairly constant basis.
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