MARKETING IN THE POST-PANDEMIC

Marketers Bulk Up Their Content Marketing Efforts

The stakes have gotten a lot higher for brands to produce more relevant content

By Chris Warren

As people return to a post-pandemic life, marketers are going to need to reevaluate their content marketing strategy if they want to stay viable and keep their audiences engaged. Producing content that brings meaning to people’s lives is shaping up to be the biggest challenge, along with devising new measurement tools.