Livestream Shopping Takes Center Screen

Ali Fazal of GRIN discusses how marketers can make the best use of an emerging trend

By Dominick Fils-Aimé

A marriage of entertainment and e-commerce, livestream shopping is engaging and fast-gaining in popularity. ANA magazine reached out to Ali Fazal, VP of marketing at influencer marketing platform GRIN, to learn more about how brands can get in on the trend.