There's Less and Less Daylight Between CMOs and CIOs | ANA

There's Less and Less Daylight Between CMOs and CIOs

Cultivating stronger relationships with IT is vital for brand marketers

When CMOs and CIOs collaborate the results include more engaged customers and healthier returns from marketing technology investments. However, without both sides first agreeing on governing principles, merging marketing and IT teams may end up being a wasted exercise.