Why Chief Executives Run Out of Patience with Their CMOs

Setting clear expectations with the entire C-suite is more important than ever

By Chris Warren

A recent survey paints an ominous picture of the level of confidence chief executives have in their CMOs, with most thinking that CMOs put their own interest above that of the organization. At the same time, about a third of CEOs have great confidence in their CMOs. That presents an opportunity for chief marketers to change the dynamic and demonstrate their business acumen.