Previously Cast Aside, QR Codes Are Making a Comeback

Advancements in technology and necessity are leading brands like Coinbase, Buick, and Avocados From Mexico to rediscover the once humbled QR code

By Christopher Heine

Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.