Consumers Want a New Retail Experience

Research shows people are eager to get back to shopping (and browsing) in brick-and-mortar stores

By Chris Warren

The retail world looks a lot different following two years of tumult due to the COVID-19 pandemic. Brick-and-mortar sales are expected to grow up to 3.4 percent through 2025, per eMarketer. As consumers head back to stores, brands will need to sharpen the ways they weave their messaging between the physical and digital worlds.