Stars Shine a Different Light on Advertising | ANA

Stars Shed a Different Light on Advertising

Tony Hawk, Ryan Reynolds, Edward Norton, and other celebrities are revising the script for what ad agencies can offer

Celebrity-run ad agencies continue to proliferate, offering brands an unorthodox approach to marketing and advertising strategies. But while celebrity shops run by the likes of Shaquille O'Neal, Dwyane Wade, and Tony Hawk bring a certain glow to the table, brand managers need to approach such agencies with eyes wide open and make sure they're in sync with the brand's goals and objectives.