Making Scents of Your Brand | ANA

Making Scents of Your Brand

Philadelphia cream cheese and others use scent marketing to get their products right in front of consumers' noses

By Chris Warren

The acceleration in scent marketing is being fueled by consumers' post-pandemic thirst for real-world experiences. A powerful driver for human emotion, scent provides food brands with unique ways to stir engagement and fuel sales. As with other brand extensions, context is critical.