Marketers Pack Up for the (Perpetual) Holiday Season

Brands need to deploy a year-round marketing strategy catering to consumers

By Chuck Kapelke

Christmas in July? Not quite. But the shopping season, previously relegated to the last several weeks of the year, is now in perpetual motion due to online shopping. What's more, amid a creaky economy and the potential for a recession later this year, consumers are gathering up their gifts earlier than ever.