More Brands Are Putting Agency Accounts Up for Review | ANA

Agency Account Reviews Are Increasing

Pandemic-spurred business transformations, among other factors, have led brands to seek new creative services — affecting external and in-house agencies alike

By Chris Warren

The pandemic jolted many brands into beefing up their digital marketing and some into switching their ad agencies. But while the tumult caused by COVID-19 has subsided, the pace of account reviews has only accelerated.