More Brands Are Putting Agency Accounts Up for Review | ANA

Agency Account Reviews Are Increasing

Pandemic-spurred business transformations, among other factors, have led brands to seek new creative services — affecting external and in-house agencies alike

The pandemic jolted many brands into beefing up their digital marketing and some into switching their ad agencies. But while the tumult caused by COVID-19 has subsided, the pace of account reviews has only accelerated.