'Black History Month' Is No Longer About a Point in Time | ANA

For More Marketers, 'Black History Month' Goes Beyond a Point in Time

Brands such as UPS and Instacart have rolled out new initiatives designed to bolster the presence of Black-owned businesses

With Black History Month around the corner, a growing number of brands are moving beyond a four-week window tied to the celebration to forge deeper relationships with Black-owned businesses and Black communities. The efforts range from hands-on training to help companies go to market faster to making people aware of rapidly changing demographics in the U.S.