The Curtain Rises for Livestreaming | ANA

The Curtain Rises for Livestreaming

Blending live shopping with entertainment is key for marketers getting into the act

After first gaining popularity in China, livestream shopping is growing fast in the U.S., with the market expected to reach $32 billion this year, nearly double compared to 2022. Conversion rates are also on the upswing. As they ramp up their investments in livestreaming, it's key for brand managers to develop programming that will both entertain viewers and mesh with other marketing channels.