Brand Websites Often Leave Consumers Feeling Empty

How Planet Fitness, UPS, and other brands are boosting the online user experience

By Christopher Heine

As the ultimate destination to drive sales and fuel engagement, branded websites need to be regularly updated and/or redesigned to satisfy consumer expectations. But many websites leave a lot to be desired, with 60 percent of people saying they abandon purchases due to poor user experience (UX) on websites, according to a recent study.