Using Brand Legacy to Drive Innovation | ANA

Using Brand Legacy to Drive Innovation

How A&W Restaurants, EY, Pepsi, and other brands use their storied history to energize consumers and keep up with the pace of change

Many brands strive to rise above the clutter. However, it may be a tougher hill to climb for marketers working at brands with well-established histories. Here's how brands such as A&W Restaurants, EY, Pepsi, and Ringling Bros. and Barnum & Bailey use their legacies to drive innovation and change.