Seeing More Value in Out-of-Home Advertising
Digital out-of-home advertising brings greater opportunity for brands to get their message out in the open
Programmatic displays are a sign of how out-of-home (OOH) advertising is evolving into a digital format comparable to other online media. As consumers venture back into public spaces and life seems to be returning to normal despite the lingering COVID-19 pandemic, marketers are ramping up their spending to advertise via OOH venues ranging from movie theaters to grocery stores.
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