Seeing More Value in Out-of-Home Advertising

Digital out-of-home advertising brings greater opportunity for brands to get their message out in the open

By Chuck Kapelke

Programmatic displays are a sign of how out-of-home (OOH) advertising is evolving into a digital format comparable to other online media. As consumers venture back into public spaces and life seems to be returning to normal despite the lingering COVID-19 pandemic, marketers are ramping up their spending to advertise via OOH venues ranging from movie theaters to grocery stores.