Is the Agency Review Process Broken? | ANA

Is the Agency Review Process Broken?

A lack of standards for agency reviews continues to hamper agency-client relations

By Chris Warren

Is the agency review process broken? According to a recent study, the typical price tag for agency reviews is on the rise, both for the agencies and the brands they serve. Agency reviews are also getting to be a bigger drain on time. When an incumbent agency participates, the selection process takes 2.5 months, while choosing a new agency takes 3.2 months. Both sides of the table are getting increasingly frustrated, but there are ways to remedy the situation.