Are Marketers Equipped to Build Trust for the Long Term?
Brands need an omnichannel approach for strengthening relationships
More than 70 percent of consumers said it is more important to trust the brands they buy from or use today than in the past, according to a recent survey released by Edelman. Companies will need to revisit their strategies for building trust with their customers or face dwindling returns or, even worse, irrelevancy.
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