Appealing to Pet Parents
Pet product brands increasingly tap into their social platforms to reach an enormous market
By Anne Field
Despite stubbornly high inflation, pet owners haven't slowed down their purchasing. In 2022, American pet owners spent $136.8 billion on their pets, an approximate 10.7 percent increase from the previous year, according to Forbes. What's more, 68 percent of consumers spent more on pet products in February 2023 compared to January 2022, even as they cut back on other items.
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