WPP Merger Reflects Larger Trends Gripping the Ad Industry
Jon Cook, global CEO of VML, says the firm stands out for its end-to-end commerce capabilities
WPP merged VMLY&R and Wunderman Thompson to meet a market need, according to Jon Cook, global CEO of VML. Cook talks about what sparked the mega merger, the logic behind the agency's new name, and whether the ad industry is in for more consolidation.
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