In-Game Advertising Levels Up
Finding an appropriate gaming environment can be tricky for marketers, but there's major potential to score big with consumers
In-game advertising is going exceptionally well. Retailers and major brands are expected to pour $7.9 billion into mobile gaming advertising in 2024, up from $5.5 billion in 2021. To maximize ROI, marketers will need to max out their user experience stats.
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