How SMB Marketers Strengthen Agency Relationships | ANA

For the SMB-Agency Relationship, Success Comes from Trust

Shared values are increasingly at the heart of successful SMB ad campaigns

Agency-client relations can be problematic for SMBs (small-to-medium sized businesses), which have fewer resources than larger brands and less margin for error when hiring creative services firms. Yet despite the inherent challenges, SMBs increasingly see the value of marketing to fuel growth, with 94 percent planning to maintain or increase their investment in digital marketing spend in 2023, per a study by Taradel.