Brands Maintain Ad Spending on TikTok Despite Potential Ban
The wildly popular app faces an uncertain future in the U.S., but it's not going away
Advertisers are keeping close tabs on the TikTok saga, which will culminate by April 2025 when the Chinese-owned app must divest to a new owner or face a ban in the U.S. Despite the uncertainty, ad spending has continued (mostly) unabated, with a wide range of brands and nonprofits using the app to spark engagement and get into the conversation.
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