Marketers Want to Channel More Personalization During the TV Upfront
Brands struggle to move beyond 60- and 30-second spots
The web has disrupted just about every facet of paid media in the past decade. The TV upfront? Not so much. Advertisers and media companies are looking to move beyond traditional 60- and 30-second spots and model more effective ways to reach viewers who toggle between broadcast and streaming channels.
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