How to Advertise with More Character
Zoe Oz, CMO at Bilt, oversaw the creation of the sitcom 'Roomies' to engage younger consumers and build the brand
Zoe Oz, CMO at Bilt, talks about how the financial services brand's new sitcom, Roomies, has been critical to the four-year-old company's effort to create an emotional bond with customers, and how building that relationship is at the core of its marketing strategy.
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