Is 'Mass Customization' in the Works for Marketers?
Lenovo and Hilton retool their advertising strategies as autonomous systems to reshape the consumer experience
The Consumer Electronics Show 2026, which wrapped up on January 9 in Las Vegas, featured the usual swirl of the latest gadgets and tech gear designed for multiple industries. It also provided a road map for marketers grappling with a fundamental shift in how people consume media.
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