Why Advertising During the FIFA World Cup Could Be a Net-Net for Brands
This year's tournament presents marketers with an expanding field of media vehicles
The FIFA World Cup 2026 is drawing brands like The Coca-Cola Co. and The Home Depot into expansive, full-funnel campaigns targeting a projected global audience of 6 billion. With soccer's U.S. popularity rising, the tournament signals the ways marketers approach multicultural and long-term fan engagement.
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