Despite Cutbacks, CMOs Remain More Optimistic than CEOs

Branding efforts leapfrog to the top of the B2B marketing agenda as CMOs anticipate a rapid economic rebound

By Ryan Dinger

B2B CMOs are much more hopeful about the post-COVID economy than their CEOs, says a recent survey. Cockeyed optimism? More like a sense that the pandemic presents marketers with an opportunity to demonstrate their value to the C-suite and drive better business results.