B-to-B Marketer

Though holiday marketing has traditionally been seen as B2C territory, there is plenty business marketers can do to capitalize on the year-end season of giving.

Business-to-business marketers struggle with making data work for customer relationship management, but there are ways to overcome the challenges.

Tailoring content specifically to the customer's buying journey continues to confound B2B marketers, but there is a proven way forward.

With B2B buyers relying more and more on their own research to make a purchase decision, voice search is an area where business marketers will need expertise. If you're unsure how to make voice search work for your B2B brand, start with these four tips.

While the lack of alignment between sales and marketing is frequently lamented but rarely addressed, B2B companies like Siemens Healthineers and Dun & Bradstreet are making serious headway.

Thirty-two percent of brands and agencies reported that they currently advertise on podcasts, and 36 percent will definitely advertise in the next six months, a survey by Westwood One found. Here are five tips for getting started with podcasting.

In order to elevate their marketing efforts, B2B companies must invest in social media. Ahead, we’ll cover five ways you can spice up your B2B social media efforts and increase the value of your social channels.

The short supply of talent, coupled with a sizable marketing skills gap, has set the industry back. Here's how companies like Mastercard and GE are attacking the issue head on.

A study by Forrester Research found that 82 percent of marketers said increasing customer satisfaction is their chief marketing goal. Here are five ways to become truly customer obsessed in B2B marketing.

Best practices for SEO are constantly changing, making optimization a moving target for marketers. However, these four tactics that B2B marketers still cling to can definitely be left in the past.

While business-to-business customers place enormous value on supplier websites as a source for information throughout the buying journey, less than one-third of buyers think these websites are helpful. Here are five secrets to a killer B2B website.

Thanks to the ingenuity of ANA B2B Hall of Fame inductee Christoph Becker, founder of gyro, the state of business marketing has never been better.

2018 may feel like it's flying by, but there's still plenty of time for B2B marketers to test out these emerging and effective tactics before the calendar flips to a new year.

As companies like Lincoln Electric, GE, and Deloitte have shown, storytelling is a powerful way to create effective content marketing, engage targeted audiences, and generate sales.

As platforms evolve and budgets are strained, marketers work to find the ROI in social media marketing.

With marketing experts from Cisco, Stanley Black & Decker, LinkedIn, BNY Melon, and more on hand to share their insights, the 2018 ANA Masters of B2B Marketing Conference offered a wealth of know-how for business marketers.

When it comes to generating leads, some business marketers dispute entirely the idea of best channel, suggesting that other elements are perhaps more effective.

B2B businesses have a reputation for being a bit more button up and starchy than their B2C counterparts. However, a humanized brand is now more important than ever. Ensure you're not coming off as robotic with the tips in this presentation.

While the marketing community hasn't fully embraced blockchain, the technology does hold promise to improve the digital media supply chain.

Personalization enables business-to-business companies to leverage customer data to deliver better brand experiences. Unfortunately, few large businesses have become truly customer-centric, which is a prerequisite for effective personalization.