B-to-B Marketer

Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.

With 60 percent of businesses already employing a dedicated sales enablement person, B2B brands are behind the curve if they don’t have someone thinking about enablement every day. Ensure you don’t fall further behind by using these tips to launch your own sales enablement program.

Enabling technology is crucial, of course, but operational changes lie at the heart of deploying effective account-based marketing programs. Job one: sales and marketing alignment.

As marketers look to increase revenue from exhibiting at trade shows and conferences, the chief strategy for many B2B companies is to create their own events, and offer experiences for customers and prospects that go well beyond the proverbial events booth.

With just 52 percent of B2B marketers using data for decision making, it’s clear the wealth of data available is not being used to its full potential. Change that at your brand by following this guide for making better use of the numbers.

B2B marketers have relied far too long on whim to fuel their content marketing efforts. They need to shift their mindset and produce content that specifically caters to customers and better aligns with the overall business objectives.

For Victoria Keese Morrissey, Caterpillar’s Global Marketing and Brand Director, cultivating relationships is crucial for the nearly 100-year-old company to excel in the 21st century.

With more and more Americans tuning in, podcasts offer a compelling content opportunity for B2B marketers looking to stand out. These four tips will help ensure your podcasting efforts drive real value instead of wasting time.

As the marketing function grows more complex, the onus is on CMOs to be more selective about their marketing stack and focus more sharply on their customers.

Silos are the bane of every corporate marketer’s existence. Ahead, we’ll cover a quick four-step guide to help you break them down.

Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.

B2B companies increasingly are rethinking their customer advocacy programs to better engage ambassadors and fuel business growth.

Though they’re often seen as B2C toys, emerging technologies like augmented and virtual reality also offer a lot of potential and value for business marketers. This presentation takes a look at how B2B marketers can get started with these exciting new opportunities.

Brands and email specialty firms have become much savvier about leveraging new tools and strategies to boost deliverability rates, increase automation, and maintain email’s integral role in B2B marketing. Here are five trends likely to gain traction in 2019 and beyond.

In today’s challenging environment, B2B marketers must find ways to differentiate their products or services from the competition. Many are finding that content — personalized, relevant, and properly distributed — can help them meet those challenges.

With the new year just around the corner, we take a look at some of the new trends and innovations B2B marketers can expect to see after the calendar turns.

More and more B2B marketers are relying on ICPs to target prospects with the greatest potential and lower the cost of customer acquisition.

Sales reps increasingly have been using social media technology and principles to establish their personal brands and trustworthiness with leads, boosting conversions.

Though holiday marketing has traditionally been seen as B2C territory, there is plenty business marketers can do to capitalize on the year-end season of giving.

Business-to-business marketers struggle with making data work for customer relationship management, but there are ways to overcome the challenges.