B-to-B Marketer

B2B marketers are starting to appreciate the value of creating customer experiences so their constituents feel obligated to advocate and share those experiences with others.

A close working relationship between communications and marketing teams is essential to brand success, both internally and externally.

With its ease of targeting, high level of member engagement, and extensive database, LinkedIn continuously boosts its appeal among business marketers.

With the potential to improve transparency, reduce fraud, improve customer experiences, and more, blockchain appears poised to revolutionize business marketing. Though it is still relatively unknown among consumers, business marketers would be remiss to ignore this rapidly growing technology.

Conversation focusing on ROI and marketing attribution helps C-suite executives better understand marketers’ overall value.

For a growing number of B2B marketers, developing online video programming puts a human face on what might otherwise be fairly mundane content.

Strategically placed content is the most effective way to cater to specific individuals and facilitate the buyer journey.

Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.

With 60 percent of businesses already employing a dedicated sales enablement person, B2B brands are behind the curve if they don’t have someone thinking about enablement every day. Ensure you don’t fall further behind by using these tips to launch your own sales enablement program.

Enabling technology is crucial, of course, but operational changes lie at the heart of deploying effective account-based marketing programs. Job one: sales and marketing alignment.

As marketers look to increase revenue from exhibiting at trade shows and conferences, the chief strategy for many B2B companies is to create their own events, and offer experiences for customers and prospects that go well beyond the proverbial events booth.

With just 52 percent of B2B marketers using data for decision making, it’s clear the wealth of data available is not being used to its full potential. Change that at your brand by following this guide for making better use of the numbers.

B2B marketers have relied far too long on whim to fuel their content marketing efforts. They need to shift their mindset and produce content that specifically caters to customers and better aligns with the overall business objectives.

For Victoria Keese Morrissey, Caterpillar’s Global Marketing and Brand Director, cultivating relationships is crucial for the nearly 100-year-old company to excel in the 21st century.

With more and more Americans tuning in, podcasts offer a compelling content opportunity for B2B marketers looking to stand out. These four tips will help ensure your podcasting efforts drive real value instead of wasting time.

As the marketing function grows more complex, the onus is on CMOs to be more selective about their marketing stack and focus more sharply on their customers.

Silos are the bane of every corporate marketer’s existence. Ahead, we’ll cover a quick four-step guide to help you break them down.

Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.

B2B companies increasingly are rethinking their customer advocacy programs to better engage ambassadors and fuel business growth.

Though they’re often seen as B2C toys, emerging technologies like augmented and virtual reality also offer a lot of potential and value for business marketers. This presentation takes a look at how B2B marketers can get started with these exciting new opportunities.