Editor's Picks for B-to-B Marketer Magazine

  • The Shift to Social Selling

    B-to-B Marketer   December 13, 2018  

    Sales reps increasingly have been using social media technology and principles to establish their personal brands and trustworthiness with leads, boosting conversions.

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  • Connecting the Data Dots

    B-to-B Marketer   November 29, 2018  

    Business-to-business marketers struggle with making data work for customer relationship management, but there are ways to overcome the challenges.

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  • Right Content at the Right Time

    B-to-B Marketer   November 22, 2018  

    Tailoring content specifically to the customer's buying journey continues to confound B2B marketers, but there is a proven way forward.

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  • Aligning Marketing and Sales

    B-to-B Marketer   October 25, 2018  

    While the lack of alignment between sales and marketing is frequently lamented but rarely addressed, B2B companies like Siemens Healthineers and Dun & Bradstreet are making serious headway.

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  • 5 Tips for B2B Podcasting Success

    B-to-B Marketer   October 18, 2018  

    Thirty-two percent of brands and agencies reported that they currently advertise on podcasts, and 36 percent will definitely advertise in the next six months, a survey by Westwood One found. Here are five tips for getting started with podcasting.

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  • Help Wanted

    B-to-B Marketer   September 27, 2018  

    The short supply of talent, coupled with a sizable marketing skills gap, has set the industry back. Here's how companies like Mastercard and GE are attacking the issue head on.

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  • Reaching Customer Obsession

    B-to-B Marketer   September 20, 2018  

    A study by Forrester Research found that 82 percent of marketers said increasing customer satisfaction is their chief marketing goal. Here are five ways to become truly customer obsessed in B2B marketing.

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  • 5 Secrets to a Killer B2B Website

    B-to-B Marketer   August 23, 2018  

    While business-to-business customers place enormous value on supplier websites as a source for information throughout the buying journey, less than one-third of buyers think these websites are helpful. Here are five secrets to a killer B2B website.

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  • Elevating an Industry

    B-to-B Marketer   August 9, 2018  

    Thanks to the ingenuity of ANA B2B Hall of Fame inductee Christoph Becker, founder of gyro, the state of business marketing has never been better.

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  • Story Time for B2B Brands

    B-to-B Marketer   July 12, 2018  

    As companies like Lincoln Electric, GE, and Deloitte have shown, storytelling is a powerful way to create effective content marketing, engage targeted audiences, and generate sales.

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  • Is B2B Social Media Worth the Investment?

    B-to-B Marketer   June 28, 2018  

    As platforms evolve and budgets are strained, marketers work to find the ROI in social media marketing.

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  • Seeking the Optimal Digital Channel

    B-to-B Marketer   June 7, 2018  

    When it comes to generating leads, some business marketers dispute entirely the idea of best channel, suggesting that other elements are perhaps more effective.

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  • A Step Back for CX?

    B-to-B Marketer   April 26, 2018  

    As customer experience becomes the key growth differentiator, companies struggle to match rising expectations.

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  • Wired for Success

    B-to-B Marketer   April 3, 2018  

    Comcast Business has steadily earned a reputation for being tenacious and innovative, an approach personified by SVP and CMO Denice Hasty, hailed as one of the most powerful women in cable/telecom.

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  • Organizing Principles

    B-to-B Marketer   March 22, 2018  

    To stem the tide of declining marketing budgets, business-to-business companies like TeleSign, GeoBlue, and Avnet are shoring up core competencies.

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  • Gamification Finds a Winning Edge

    B-to-B Marketer   February 22, 2018  

    B-to-B marketers and brand managers have started to recognize that gamification is a useful adjunct to omnichannel marketing programs as a way to spark engagement, support sales, and strengthen loyalty.

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  • Getting Their Heads in the Cloud

    B-to-B Marketer   February 8, 2018  

    Despite lingering concerns about privacy, security, and compliance, small and midsized businesses are slowly seeing the value of cloud-based solutions.

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  • B-to-B Gets Emotional

    B-to-B Marketer   January 30, 2018  

    B-to-B brands like Xerox and Anisa International are increasingly embracing person-to-person marketing to connect on a more human level.

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  • Stare Down Fear

    B-to-B Marketer   January 18, 2018  

    Companies are developing unique strategies to overcome marketing inertia and spur innovation.

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  • Growing the Top Line

    B-to-B Marketer   January 11, 2018  

    Business-to-business CMOs are increasingly expected to drive growth for their companies. Here's how four are providing more value to existing customers and winning new ones.

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