Editor's Picks for B-to-B Marketer Magazine

  • Conversant in the C-suite

    B-to-B Marketer   September 11, 2019  

    Conversation focusing on ROI and marketing attribution helps C-suite executives better understand marketers’ overall value.

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  • Getting B2B Prospects Through the Sales Funnel Faster

    B-to-B Marketer   August 28, 2019  

    Strategically placed content is the most effective way to cater to specific individuals and facilitate the buyer journey.

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  • With Ample Room for Growth, ABM Inches Forward

    B-to-B Marketer   July 3, 2019  

    Enabling technology is crucial, of course, but operational changes lie at the heart of deploying effective account-based marketing programs. Job one: sales and marketing alignment.

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  • A New Bond for B2B Marketers

    B-to-B Marketer   May 8, 2019  

    For Victoria Keese Morrissey, Caterpillar’s Global Marketing and Brand Director, cultivating relationships is crucial for the nearly 100-year-old company to excel in the 21st century.

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  • Decluttering the Marketing Process, One Step at a Time

    B-to-B Marketer   April 10, 2019  

    As the marketing function grows more complex, the onus is on CMOs to be more selective about their marketing stack and focus more sharply on their customers.

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  • The Future of B2B Marketing?

    B-to-B Marketer   March 6, 2019  

    Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.

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  • Next-Gen Customer Advocacy

    B-to-B Marketer   February 20, 2019  

    B2B companies increasingly are rethinking their customer advocacy programs to better engage ambassadors and fuel business growth.

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  • 5 Trends in B2B Email Marketing

    B-to-B Marketer   January 30, 2019  

    Brands and email specialty firms have become much savvier about leveraging new tools and strategies to boost deliverability rates, increase automation, and maintain email’s integral role in B2B marketing. Here are five trends likely to gain traction in 2019 and beyond.

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  • Content As a Differentiator

    B-to-B Marketer   January 23, 2019  

    In today’s challenging environment, B2B marketers must find ways to differentiate their products or services from the competition. Many are finding that content — personalized, relevant, and properly distributed — can help them meet those challenges.

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  • The Shift to Social Selling

    B-to-B Marketer   December 13, 2018  

    Sales reps increasingly have been using social media technology and principles to establish their personal brands and trustworthiness with leads, boosting conversions.

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  • Connecting the Data Dots

    B-to-B Marketer   November 29, 2018  

    Business-to-business marketers struggle with making data work for customer relationship management, but there are ways to overcome the challenges.

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  • Right Content at the Right Time

    B-to-B Marketer   November 22, 2018  

    Tailoring content specifically to the customer's buying journey continues to confound B2B marketers, but there is a proven way forward.

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  • Aligning Marketing and Sales

    B-to-B Marketer   October 25, 2018  

    While the lack of alignment between sales and marketing is frequently lamented but rarely addressed, B2B companies like Siemens Healthineers and Dun & Bradstreet are making serious headway.

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  • 5 Tips for B2B Podcasting Success

    B-to-B Marketer   October 18, 2018  

    Thirty-two percent of brands and agencies reported that they currently advertise on podcasts, and 36 percent will definitely advertise in the next six months, a survey by Westwood One found. Here are five tips for getting started with podcasting.

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  • Help Wanted

    B-to-B Marketer   September 27, 2018  

    The short supply of talent, coupled with a sizable marketing skills gap, has set the industry back. Here's how companies like Mastercard and GE are attacking the issue head on.

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  • Reaching Customer Obsession

    B-to-B Marketer   September 20, 2018  

    A study by Forrester Research found that 82 percent of marketers said increasing customer satisfaction is their chief marketing goal. Here are five ways to become truly customer obsessed in B2B marketing.

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  • 5 Secrets to a Killer B2B Website

    B-to-B Marketer   August 23, 2018  

    While business-to-business customers place enormous value on supplier websites as a source for information throughout the buying journey, less than one-third of buyers think these websites are helpful. Here are five secrets to a killer B2B website.

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  • Elevating an Industry

    B-to-B Marketer   August 9, 2018  

    Thanks to the ingenuity of ANA B2B Hall of Fame inductee Christoph Becker, founder of gyro, the state of business marketing has never been better.

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  • Story Time for B2B Brands

    B-to-B Marketer   July 12, 2018  

    As companies like Lincoln Electric, GE, and Deloitte have shown, storytelling is a powerful way to create effective content marketing, engage targeted audiences, and generate sales.

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  • Is B2B Social Media Worth the Investment?

    B-to-B Marketer   June 28, 2018  

    As platforms evolve and budgets are strained, marketers work to find the ROI in social media marketing.

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