B2B Marketers Eager to Turn the Page on Content Marketing

Companies pivot toward providing customers and prospects with solutions — and not just information

By Patricia Yeager

The pandemic has forced many B2B marketers to reevaluate their overall content marketing strategy, what with buyers’ needs changing at a rapid clip. Amid the last gasps of ‘spray and pray,’ B2B companies seem to be finally moving toward developing more personalized messaging that seeks to solve customers’ problems rather than just provide them with information.