Eye Land in the Stream
B2B marketers consider the growing ad opportunities stemming from the rise of connected TV
Over-the-top (OTT) media services, which entail streaming TV, are not exclusive to sexy consumer-facing brands. A growing menu of programming catering to the business crowd — and more and more decision-makers working from home due the pandemic — makes it increasingly harder for B2B marketers to ignore the opportunities presented by OTT.
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