How Akamai Answered the 'Why' Regarding Its Brand Purpose

Kim Salem-Jackson, EVP and CMO at Akamai, talks about how she reset the company's brand purpose

By Marie Griffin

Soon after Kim Salem-Jackson was promoted to EVP and CMO at Akamai in 2021, she realized the company was missing its "why," or how to articulate its brand purpose. After getting buy-in from the CEO, she proceeded to build a coalition across the company to answer the question and integrate the brand purpose throughout the organization.