Is Account-Based Marketing Ready for Its Close-Up? | ANA

Account-Based Marketing Is On the Rise

More and more B2B marketers are adopting ABM programs but serious hurdles remain

Account-based marketing (ABM) is no longer the domain of giant tech companies with the resources to deploy bespoke programs targeting accounts that are likely to have the most profitable impact in the long run. According to a recent survey, most B2B organizations that have not yet adopted an ABM strategy plan to do so within the next 12 months.